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No Sweat

How the Simple Science of Motivation Can Bring You a Lifetime of Fitness

by Michelle Segar, Ph.D.

|AMACOM©2015·272 pages

Dr. Michelle Segar is the world’s leading authority on what motivates people to choose and maintain healthy behaviors. As you’d imagine, Dr. Segar has some *really* powerful ideas on, as the sub-title suggests, “How the simple science of motivation can bring you a lifetime of fitness.” Big Ideas we explore include the importance of meaning, moving exercise from a chore to a gift and embracing a learning mindset.


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About the author

Michelle Segar, Ph.D.
Author

Michelle Segar, Ph.D.

Motivation and behavioral sustainability scientist and author of No Sweat!