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EBOOK
Read the first 11 micro-chapters of Areté along with the foreword by Phil Stutz, MD.
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AUDIOBOOK
Listen to the first 45+ minutes of the audiobook.
I wish this book was available 50 years ago when I was just starting out on my own life journey. I whole heartedly recommend it.
John Mackey
Co-founder and Former CEO, Whole Foods Market
Essential reading for anyone seeking to harness their heroic potential and influence the world in a positive way.
Sonja Lyubomirsky
Distinguished Professor of Psychology at the University of California, Riverside, bestselling author of The How of Happiness
This book provides the answer for those who are asking that most basic of questions: what should I do with my life?
Cal Newport
New York Times bestselling author of Digital Minimalism and Deep Work
This is a must read for anyone looking to take their game of life to the Pro level!! The Wisdom from Brian in this book is unmatched and it will unequivocally change your life!
Sean Casey
New York Yankees hitting coach, 3x Major League Baseball All-Star
There is arguably no book more capable of accelerating your path to fulfilling your potential than Areté and no person more qualified to write it than Brian Johnson.
Hal Elrod
International bestselling author of The Miracle Morning
Brian Johnson is going to change the world, and this book is his ultimate manifesto. The science is solid; the history goes deep. Areté will elevate us all.
Susan Peirce Thompson, PhD
Professor of brain and cognitive sciences, New York Times bestselling author of Bright Line Eating
This book threatens to be one of the all-time best and most timeless masterpieces of personal productivity and self-development. Shove aside any books you’ve been planning to read, and move Areté to the front of the line.
Ben Greenfield
Founder of Kion, bestselling author of Boundless
Every hero needs a guide. But when they hand you the playbook to leading a life of meaning… It’s the ultimate gift! This book won’t leave your nightstand.
Todd Herman
Bestselling author of The Alter Ego Effect
Areté is the compass that will guide you towards a life of purpose, happiness, and the realization of your true potential.
Brandon Guyer
Los Angeles Angels mental toughness coach, founder of Major League Mindset
This is a life-changing masterpiece.
Tal Ben-Shahar
New York Times bestselling author of Happier, taught largest class at Harvard
When I’m in a jam, when the universe is turning my life upside down, Brian is the man I call. Every Spartan in the world should read Areté.
Joe De Sena
CEO + Founder of Spartan
Areté is a must-read for anyone who wants to be a hero.
Kelly Perdew
General Partner of Moonshots Capital, Winner of The Apprentice Season 2, West Point graduate, Airborne/ranger trained, JD/MBA
Brian has alchemized the wisdom and teachings from the greatest thinkers on the planet.
John Herdman
Head Coach, Canadian Men’s National Soccer Team
An absolute ‘must read’ for those who want to reach the Mount Olympus of leading superstar-performing teams.
Mike Manazir
Retired US Navy Admiral, Top Gun Pilot, bestselling author of Learn How to Lead to Win
Brian has given us an innovative platform to optimize our internal work across the foundational human pillars of mind, body, and spirit to create balance and optimal performance. I highly recommend Areté for everyone looking to activate their Heroic potential.
Hugh Wyman Howard III
Retired U.S. Navy Rear Admiral, former Commander of U.S. Naval Special Warfare and Naval Special Warfare Development Group
Brian Johnson’s virtues of zest, service, and optimism are only matched by his kindness, generosity, and love. This book gives heroic leaders from all walks of life access to Brian’s wisdom. I highly recommend it.
Scott Parsons
Character Development Integrator, United States Military Academy at West Point
Most of us have read our share of ‘self-improvement’ books. Areté is something else entirely — a self-illumination book.
Pilar Gerasimo
Award-winning health journalist, podcaster, and author of The Healthy Deviant
Brian is the coach of coaches. If you’re looking to level up every aspect of your personal and professional life, this is a must-read.
Brian Cain
Mental performance coach for MLB, UFC, NFL, PGA & NCAA champions
Brian is a Stoic reincarnate. This book is your next read AND your training template for a life well-lived.
Mark Divine
Ret. Navy SEAL Commander, New York Times bestselling author of Unbeatable Mind & The Way of the SEAL
Brian Johnson is an exceptional individual that comes along once in a life time who possesses the wisdom, leadership qualities and love of humanity that are necessary to make a lasting difference in our world.
Mike Magaraci
Former Force Master Chief of the Naval Special Warfare Community
Areté is a masterpiece that is certain to be read and revered by millions, and passed down from generation to generation.
Jim Huling
Executive coach, former Global Managing Consultant for Franklin Covey, bestselling author of The 4 Disciplines of Execution
Brian Johnson searches through ancient philosophy, modern science, and the best thoughts of our day to find the insights and tools we all need to propel our lives upward and forward with true excellence. We need it now like never before.
Tom Morris, PhD
Public philosopher and author of over thirty books, including perennial bestsellers True Success, If Aristotle Ran General Motors, The Oasis Within, and Plato’s Lemonade Stand
