Brian Johnson

Areté. It’s the one-word answer the Stoics would give you if you asked them how to live a good life, the one-word summation of our philosophy at Heroic, and the title of Brian Johnson’s book featuring 451 ideas/chapters to help us activate our Heroic Potential. As you know if you’re familiar with Brian and his iconoclastic style, the book is a quick-reading, conversational, knock-your-socks-off-with-practical-wisdom masterpiece.

Welcome to the Philosopher’s Note on our Heroic Coach invitation letter. Although people have told me I need to do a Note on my own book when it comes out (planning to!), this is the first Note I’ve done on my own work. (Hah!) We figured it would be fun to QUICKLY capture the power of our Heroic Coach program in the context of a Philosopher’s Note. So... Here we are. The letter is, essentially, an invitation to join our scientifically-validated 300-day program to learn how to activate your Heroic potential WHILE learning how to empower *others* to do the same so we can change the world together—starting with you and me and all of us—TODAY. In the letter, I make the VERY important distinction that, whether or not you *think* you are a “coach” ... you are. I’m excited to share exactly what the 300-day program is all about and WHY it has been so transformative for so many people, so let’s jump straight in!

Tony Robbins is part rock star, part comedian and part philosopher… and uber-remarkable at what he does. In this Note, we'll look at some of my favorite Big Ideas from a couple of his in-person live events—from taking a look at the quality of the questions we're asking ourselves and seeing how big of an impact they have on our lives to no longer "shoulding" all over ourselves and learning to laugh at our mistakes as we celebrate confusion.

Paulo Coelho is one of the most inspiring and beloved authors on the planet (can you believe he’s sold over 100 million copies of his books in 150 languages?!?) and in this Note we'll explore some of my favorite Big Ideas from a bunch of his great books. We'll explore the one great truth that when we *really* want something, it's because the desire originated in the soul of the universe and the fact that the extraordinary is the birthright of all of us. I love Paulo and trust you will, too, if you don't already!

Gay and Katie Hendricks are among the world's top relationship experts. In this Note we'll check out some Big Ideas on how to get our Love on—including the importance of appreciation and the need to create at least a 5:1 ratio of positive interactions to negative interactions if we want to have great relationships. (Did you know that when you appreciate people their value appreciates?! Yepperz!) Plus we'll look at the importance of re-committing and the acid test of healthy relationships.

Ken Wilber is one of the world's leading philosophers and in this Note we'll explore some of my favorite Big Ideas on his "Integral Philosophy" —including the REALLY Big Idea of holding multiple perspectives and seeing the partial truths in any situation (rather than always seeing things as "either/or") plus the importance of turning enlightened state experiences into a way of being (hint: you only get there by doing the work).