Heroic Coach

That’s from the first section of the letter in which we take a quick look at the basic elements of EVERY Hero’s journey. Right after that passage, I share some examples then we talk about the ULTIMATE QUEST for ALL OF US.

Know this: ALL Hero’s journeys follow that basic arc.

Think of Harry Potter. He got Dumbledore as his Heroic Guide and Hermione and Ron as his Heroic Buddies. Or how about Frodo? He got Gandalf and his Buddies in the Fellowship of the Ring. Or what about Katniss Everdeen and her Hunger Games? She got Haymitch Abernathy as her Guide and Buddied up with her crew.

Here’s where Heroic and Heroic Coach comes in.

You know what happened after Harry Potter and his friends successfully completed the first few cycles of their Heroic quests?

They became GUIDES to their fellow students at Hogwarts and taught THEM how to conquer *their* dragons and THAT is how they, together, won the battle between vice and virtue in their fictional world.

In other words... They became Heroic Coaches. And THAT is what our Heroic Coach program is all about. We will help YOU answer the call to adventure. We will help you conquer your dragons and fulfill your potential SO YOU CAN HELP OTHERS DO THE SAME.

And that is PRECISELY how we will change the world together—one person at a time, starting with you and me and all of us TODAY.

And... If that sounds like a good time, I’d be honored to be one of YOUR Guides as you take the next steps on your next Heroic quest. (Yes... I’m working on the Dumbledore/Gandalf beard and I’m dominating the Professor Xavier hairstyle. :)

As we already briefly discussed, Heroic Coach isn’t just for “coaches.”

We think of the two groups we serve like this:

MASTERS

“Heroic Masters” are individuals who want to live their most Heroic lives by mastering themselves and the Heroic perspective while integrating the wisdom gained from the program into their various leadership roles—from entrepreneurs, CEOs, professional athletes, venture capitalists, military leaders and HR executives to therapists, addiction counselors, school principals, yoga teachers, and world-class moms.

COACHES

“Heroic Coaches” are individuals who want to live their most Heroic lives by mastering themselves and the Heroic perspective while integrating the wisdom gained from the program into their new or existing coaching practice.

Our program serves both of those groups. From my perspective, the (!) most important thing we help everyone do to boost their professional success—whether that’s the CEO or the Coach—is to become a radiant exemplar. (Aka the best version of themselves!)

And, the fact is, we are ALL COACHES. At the very least, we have ONE client: Ourselves.

Much more likely, we find ourselves in the role as informal “coach” a LOT more often than we may realize—whether that’s in conversations with our kids or our colleagues, there are ALWAYS opportunities to help bring out the best in those around us.

And...

For those individuals looking to create a coaching business (and/or to take their practice to the next level), we have bonus Coach Training content in which we share best practices and offer additional resources including interactive sessions with established, successful coaches.

You can check out hundreds of testimonial here to see how our program has served both Masters and Coaches. For now, here are a couple of my favorites—first from a Coach then a Master!

Barb Ostrander, a human potential coach and certified functional medicine coach says: “I already had two coaching certifications, but Heroic Coach was indisputably the most valuable I have taken.”

Executive Ken Steitz, who is the president of EcoWater says: “It has been life changing. I’ve created an energy I have not had in 20 years. I’ve lost 12 pounds in the last 3 months and am about 5 pounds from my ideal weight. I could go on and on. I would highly recommend going through the Heroic Coach program, even if you are a busy executive. You will learn how to have energized tranquility, have more energy, optimize your weight, sleep better, cuss less, be more present with others, use your smart phone and email less, and enjoy life and others much more present with others, use your smart phone and email less, and enjoy life and others much more than you do now. It has been amazing.”

One of the things I am MOST proud of in my Work life is THIS empirical data that shows just how transformatively powerful our Heroic Coach program is for our participants.

Frankly, I wasn’t surprised we got those quantified results for TWO reasons.

1. At the time we did the study with Heroic Coach - Class I, we had received HUNDREDS of testimonials so we knew it was working qualitatively. We have been blessed to receive thousands of notes after doing FOURTEEN more Coach cohorts since our launch four years ago. Check out a small sample here; and,
2. Nearly EVERY SINGLE THING we teach is grounded in scientifically-validated practices that simply prove universal truths echoed by all ancient wisdom traditions across all cultures and time.

And, frankly, a lot of what we teach is stuff you ALREADY know.

The challenge is ALWAYS moving from Theory to Practice to MASTERY and, again, I’m proud of just how powerfully we can help our Heroic Masters and Coaches do that.

Check out the letter for the full breakdown of the positive effects we saw in everything from eating stress like an energy bar to eating healthier energy bars and losing weight.

For now, one more line from our research team.

For the geeks among us, our research lead told us: “The effect sizes were huge!! They were all around Pearson correlations of .6 (Cohen’s d’s of 1.7), which is unheard of!!”

As you know if you’ve been following along, I’ve spent half of the last twenty-five years as a Founder/CEO and the other as a Philosopher/lover of wisdom.

As a Founder/CEO, I built and sold two social platforms before Facebook and made history with Heroic as the first company to ever raise $5 million via the new crowdfunding regulations.

As a Philosopher, I’ve read A LOT of books and created over 650 “Philosopher’s Notes” on those great books along with 50 (!) hour-long “Optimal Living 101” classes on everything from finding your purpose, increasing your productivity, optimizing your weight, conquering depression and creating loving relationships. AND, I’ve created over 1,500 short-form, daily “Heroic +1s.”

Now... With the Mastery Series—that is the FOUNDATION of our Heroic Coach program—we integrate ALL that ancient wisdom and modern science into a world-class, scientifically-validated program that helps you show up as the best, most Heroic version of yourself while, again, helping others do the same.

There are SEVEN core modules in our Mastery Series.

Check out the full PDF + MP3 for the overview. And... CHECK OUT THIS VIDEO for the introduction to the program in which I walk through the program. THIS is the video to watch to see if the program is for you. Here’s the short story.

First... You need to ANSWER THE CALL. You’ve gotta pay attention to that little voice inside your head telling you you’re capable of a LOT MORE. Nothing, and I mean, NOTHING (!) Heroic happens until you quit ignoring that “call to adventure” and decide to step up and fulfill your destiny. Check out that video for a “quick trip to heaven and hell” to help you WAKE UP and remember the fact that THIS IS NOT A DRESS REHEARSAL, HERO!! :)

Now, once you’ve decided you’re ALL IN on giving us all you’ve got in this one, precious life of yours, you’ve gotta know the ULTIMATE GAME of life. It’s not what we’ve been seduced to think. Aristotle and Martin Seligman, as proxies for ancient wisdom and modern science, respectively, give us the ONE WORD answer for the ultimate purpose of life.

Note: Getting this is LIFE CHANGING.

Once you know the ultimate game, we talk about how to play it well. Here’s Rule #1 of a noble, Heroic life: IT’S SUPPOSED TO BE CHALLENGING. Your story about why things should be easy is, arguably the biggest obstacle to your happiness and fulfilling your potential. We teach you how to eat obstacles like energy bars and FORGE ANTIFRAGILE CONFIDENCE—getting STRONGER (goosebumps) with every challenge you face.

Note: Getting this is also LIFE CHANGING.

Then we simplify self-development by focusing on what we call “The Big 3” of Energy, Work, and Love—get those right and you’re AT LEAST 80-90% there. Then we teach you how to make TODAY a masterpiece and how to apply the art and science of habit-creation to install and delete habits that will change your life.

Then we teach you how to dominate the fundamentals (eating, moving, sleeping, breathing, focusing, celebrating and prospering) before reminding you that TODAY is the day to move from theory to practice if you want to attain mastery while fundamentally and permanently changing your life so you can help others do the same.

And THAT, my dear friend and prospective Heroic Coach, is a very quick look at what our certification and empowerment program is all about.

Again, check out the PDF + MP3 of the full letter here. For now, to wrap up, know that we are committed to helping you do these THREE things if you decide to join Heroic Coach:

1. We will help YOU activate YOUR Heroic potential;
2. We will help you help YOUR CLIENTS (and colleagues and kids and...!) activate THEIR Heroic potential; and,
3. We will help you activate the Heroic potential of your COACHING BUSINESS in which you get paid to do 1 and 2 if that’s your calling. (Think: Heroic Coach Business in a Box!)

If you feel inspired to join our Heroic movement to help us change the world, we’d be deeply honored to welcome you to our Coach program.

Day 1. All in. LET’S GO, HERO!

P.S. “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead