To Sell Is Human

Dan Pink is a brilliant writer. His books have been translated into over 35 languages and have sold over 1 million copies in the US alone. We featured another one of his New York Times bestsellers called Drive. That one is all about “The Surprising Truth About What Motivates Us.” This one, as per the sub-title, is all about “The Surprising Truth About Moving Others.” The super-short story? Although only 1 in 9 of us technically earn our living as “salespeople,” we’re ALL in sales. In other words: To sell is human. Big Ideas explored include the new ABCs of sales: A is for Attunement, B is for Buoyancy, C is for Clarity) and how to master a servant-selling.