The Icarus Deception

Seth Godin is one of the world's most inspiring and prolific creators. He's also one of its most popular bloggers. This book is all about challenging what Seth calls "The Icarus Deception" and reclaiming our power to fly. The primary theme? We’re way too worried about exhibiting any level of hubris and trying to fly too high when we should be more concerned about flying too LOW. (Obviously, without being “recklessly stupid” about it but…) Big Ideas we explore include: how to catch a fox (and human!), the highs and lows of the Icarus Deception, "the itch" (how's yours?), and how to deal with resistance (aka "the most important line in the book"!).