The Freak Factor

David Rendall has a doctor of management degree in organizational leadership, as well as a graduate degree in psychology. He’s a former Professor of Leadership and stand-up comedian. And... He’s so freaky that he spells his name “Dav!d” (notice that exclamation point... :) and starts the book on page number 74 so we can immediately feel like we’re making progress. (Hah!) As per the inside flap, David tells us: “You don’t need to fix your weaknesses. The Freak Factor shows you how embracing your flaws will increase your happiness, energy and fulfillment. So, be unusual, be weird—but above all, be successful.” Big Ideas we explore include the 7 strategies for getting your freak on (Awareness + Acceptance + Appreciation + Amplification + Alignment + Avoidance + Affiliation), how (and why) to flaunt your weaknesses, the four P's of alignment (passion + proficiency + payment + purpose), and the power of embracing limitations.