Susan Peirce Thompson

What you need is a plan that assumes you have no willpower at all-because at any given moment you may not—and works anyway. Bright Line Eating is designed to take the burden off willpower. No matter how much you know about nutrition, you’ll never succeed if you’re making food choices on the fly.

Yup. When it comes to food, these are the two culprits. Sugar and flour. In fact, I want you to consider looking at sugar and flour in an entirely new way. People tend to think of sugar and flour as foods. I invite you to start looking at them as drugs.

Here’s the simple truth. Plans based on moderation DO NOT work for people who are high on the Susceptibility Scale.

Every cell in your taste buds dies and is replaced by a brand-new taste bud cell every two weeks, so as you detox, your taste buds will be going through their own evolution, and in very short order your food will taste AMAZING.

In many religions, such as Judaism and the Baha’i faith, the next day is thought to begin not at midnight, but at sunset.

On average, it took 66 days for the new behavior to become 95 percent automatic. ... However, that’s just an average—the range is immense. On the low end, automaticity was achieved in as few as 18 days, and on the high end, 254 days.

The point here is that once something becomes automatic, it frees up tremendous cognitive resources for other things. And you don’t have to think about the behavior *at all* to get it done. The best part, in terms of staying true to your regimen, is that it will eventually become uncomfortable when you *don’t* do it.

The reason we honor the Bright Lines and commit to living within them is because we find that consistency and structure make us Happy, Thin, and Free. More than that, they allow us to be the people that we strive to be and to do more of the things we want to do in life. Our focus moves beyond food; we become self-actualized and engaged with the world. That is what we all want our lives to be about.

It’s been a wild ride, but at its core it’s pretty simple. The modern diet wires our brain to work against us, but we can rewire it to work for us. We are not weak. We are not stupid. We are simply trapped on a chemical hamster wheel and haven’t been given the tools to get off. Until now.

The purpose of this kind of precision [of Bright Line Eating] is that you’re building up integrity and credibility with yourself.

What the research shows is that if you have a brain that is highly susceptible to the pull of addictive foods, you need to take advantage of ALL the science, ALL the support structures built into the program, and ALL the information on HOW to do Bright Line Eating.

Science has proven that food addiction is real. As real as cocaine or heroin addiction. There is no physiological difference. Have you ever made a rational decision to turn away from foods that are harming you, but then found yourself eating them anyway? That’s addiction. People ask me,’ Really, sugar and flour are as addictive a cocaine and heroin?’ Actually, researchers estimate they might be more addictive.

Eating this way has worked for me for a long time now, and I have seen it work sustainably for thousands of others around the world. But the parts of your brain that have been hijacked by sugar and flour are going to put up a huge fight. They want you to find the ‘diet’ that will let them keep getting their fix while somehow getting you into a right-sized body. If you ever find it please let me know.

The typical weight-loss program has a financial model based on recidivism.

Scientists have noticed that insatiable hunger differs from real hunger in two key ways. The first is that it’s accompanied by a strong urge to be sedentary. The second is that eating doesn’t actually satiate it.

Every cell in your taste buds dies and is replaced by a brand-new taste bud cell every two weeks.

I was a crystal meth addict who dropped out of high school and became a crack cocaine addict. With incredible help and grace, I was able to kick both addictions before I was even legally old enough to buy the alcohol I no longer wanted or ever touched again. But food was harder. Food was an addiction that took me years and years more to finally kick.

The most successful people in Bright Line Eating are those who decide to trust the full plan and do it as outlined. After all, nothing you’ve tried before has gotten you where you’ve wanted to be, right? Thousands of cases show that this road map works. Trust.

So many people come into Bright Line Eating having experimented with giving up sugar, only to watch their flour consumption, and their weight, balloon. The science of flour addiction is in its infancy. We know that flour raises insulin levels, but we haven’t uncovered the dopamine connection. YET. But no one has ever driven out in the rain at 3 A.M. to get sauce and cheese on broccoli. Why do people rate pizza as the number one most addictive food in existence? It’s the flour.