Pete Carroll

I knew that the first step in doing great things was affirming the belief that great things are possible.

We were far more wary of setting expectations too low than of setting them too high, and by placing great expectations on our student-athletes, our coaching staff had the belief they could field a championship team year after year.

The power of affirmations is incredibly strong. Because I have always believed that what you expect is usually what you get, what you focus on is what you draw to yourself.

Perhaps the most powerful weapon in the Win Forever philosophy is the drive to constantly be looking for ways to improve.

Our players learned to compete one snap at a time, one practice at a time, and ultimately, one game at a time. When we focused like that, we were able to achieve our best results and play at our full potential.

Listen to your heart, trust your intuition, and allow yourself to be fascinated by the adventure of finding the real you. It’s the journey to discover your personal truth that will make all the difference.

If self-confidence is so important, why would we ever want to approach someone in a manner that might disrupt or shatter it?