Dr. Will Cole

It’s time to dump diet dogma and food fads for good. What really works—and what really doesn’t—for your health?

Around 99 percent of our genes were formed before the development of agriculture and the consumption of grains like wheat, around ten thousand years ago.

Today the average American eats and drinks around 130 pounds of added sugar every year, adding up to an astounding 3,550 pounds in a lifetime. That’s equal to eating 1.7 million Skittles or an industrial-sized Dumpster full of sugar. Dang, that’s a lot of sugar, y’all

The keto diet isn’t about starving your body of food—it’s about allowing your body to be in a better metabolic state. Think of ketosis as converting your metabolism from a gasoline-burning to a hybrid engine, using fuel more efficiently.

Healthy fat is essential for optimal brain health, as your brain itself is composed of about 60 percent fat, so depriving your body of fat can contribute to brain fog, fatigue, depression, and anxiety.

Exciting emerging science is showing that a ketogenic diet can be more powerful than some of the strongest medications for brain-related problems.

Studies have shown that intermittent fasting could significantly bring down markers of inflammation. In fact, research is showing a few fascinating ways that intermittent fasting calms different types of inflammation and mTOR (a pro-cancer pathway) while increasing autophagy (cell cleaning and recycling) and the AMPK and Nrf2 pathways (disease-fighting pathways).

The last thing we need is another quick-fix detox. Instead, we need to make our lives a cleanse—and plants are just what the doctor ordered.

Ninety-five percent of your happy neurotransmitter serotonin is produced and stored in your gut, so you can’t argue that your gut doesn’t influence the health of your brain.

Ketotarianism transcends dogma, beyond shame and dieting rules and fine print. This is the new age of eating.