Alden MillsAlden Mills

Alden Mills

Leadership advisor, author, entrepreneur, speaker, and former Navy SEAL.

This former Navy SEAL – a three-time platoon commander – has been awarded more than 40 patents. Alden’s products have sold over 10 million units worldwide including The Perfect Pushup, which you can likely find at your gym. You’ve probably seen some of Alden’s #1 ranked infomercials.

The company Alden founded, and led to spectacular growth, is called Perfect Fitness. INC Magazine recognized it as the fastest growing consumer products business from 2007 to 2009, thanks to its astounding 12,000%+ growth rate. Alden took it from $500k to over $63M in three short years.

He spent his early years as an uncoordinated, asthmatic. But Alden persevered – and became a one-time Olympic rowing hopeful, a stand-out leader at the US Naval Academy, a #1 ranked Navy SEAL platoon commander, a successful entrepreneur, then CEO of a fast-growing company.

Altogether, Alden has over 25 years of high-performance leadership and team-building – thanks to his time in the military then in business.

Philosopher's Notes on Alden Mills's Books

Be Unstoppable
LockedPhilosopher's Notes

Be Unstoppable

by Alden Mills

This is a surprisingly awesome book—a fable about a young captain who spends time with a master and commander who reveals the secret code of rockin’ it. It’s kinda like if a Navy SEAL wrote The Alchemist or The Way of the Peaceful Warrior or The Monk Who Sold His Ferrari. Big Ideas we cover include: U.P.E.R.S.I.S.T. (the code to being unstoppable), the 2 limitations in life, how to discover your why, how to plan in 3-D, and the magic pill you need to take.

Unstoppable Teams
LockedPhilosopher's Notes

Unstoppable Teams

by Alden Mills

Alden Mills is a three-time Navy SEAL platoon commander and the Founder/CEO of Perfect Fitness (which was one of Inc.’s fastest-growing companies in the country). He’s also the father of four boys, a great writer/storyteller and, most importantly, an inspiring human being. I loved Alden’s first book Be Unstoppable. This book (and the AMAZING Unstoppable Teams 101 class Alden created with us for our Optimizers!!) is packed with wisdom gleaned from Alden’s 25+ years of experience working with high-performing teams. It’s fantastic. Big Ideas we explore include a quick look at the CARE loop, the Whiner vs. the Whisperer (+ Samurai swords), The A in CARE, achieving over-the-horizon goals, and jumping headfirst into leading your unstoppable teams!

Unstoppable Mindset
LockedPhilosopher's Notes

Unstoppable Mindset

by Alden Mills

I love Alden Mills. I’m not sure how we connected but I’m very happy we did. I read his first book, Be Unstoppable, years ago. I read it by myself first, then I read it with Emerson. Then I read his second book Unstoppable Teams and we even produced a class on it with Alden called Unstoppable Teams 101. This book is PACKED with great stories about (and Big Ideas from!) his Navy SEAL training days and his time as a Navy SEAL Platoon Commander along with great stories/Ideas from his entrepreneurial days as the Founder/CEO of an Inc. 500 fastest growing company AND as a devoted father of four boys. I’m excited to share a few of my favorites so let’s jump straight in!

Quotes by Alden Mills