In Behavior Design we match ourselves with new habits we can do even when we are at our most hurried, unmotivated, and beautifully imperfect. If you can imagine doing the behavior on your hardest day of the week, it’s probably a good match.
B. J. Fogg

The Author of this Quote

B. J. Fogg
Author

B. J. Fogg

Behavior Scientist at Stanford University
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