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Why We Do What We Do

Understanding Self-Motivation

by Edward L. Deci

|Penguin©1995·230 pages

Edward L. Deci is one of the world’s leading researchers on human motivation and this book is *packed* with scientific wisdom—exploring what we know about the power of intrinsic motivation (vs. extrinsic motivation), the importance of autonomy (vs. being controlled) and the need for authenticity (vs. alienation). Hint: If you want happiness, focus on relationships, personal growth and making a contribution; don’t go after fame, wealth and beauty.


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About the author

Edward L. Deci
Author

Edward L. Deci

Professor of Psychology, studies human motivation.