The Winner Effect

Ian Robertson is one of the world’s preeminent neuropsychologists. He’s both a clinical psychologist AND a neuroscientist—which is a rare combination. In this book, he walks us through “The Neuroscience of Success and Failure.” It's a fascinating reading. Big Ideas we explore include (Genetic Fatalism (the curse of), Goldilocks Goals (and how to get our goals juuuuuuust right), The Winner Effect (fish, mice, Mike Tyson and you), Oscar Winners (plus their cookie jars and highlight reels), and True Winners (the noble use of power).