How Bad Do You Want It?

Matt Fitzgerald is a journalist, coach, sports nutritionist, and author of more than 20 books. In this book, he walks us through the different scientific perspectives on how to tap into our latent potential with a deep dive into what’s known as the “Psychobiological Model.” It’s a super-engaging look at some ridiculously inspiring elite athletes and how they mastered their minds to do some extraordinary things. Big Ideas we explore include a quick look at the psycholobiological model (see: sub-title of the book: Mastering the Psychology of Mind over Muscle), the fire walk of life (how far do you get to your wall?), the psychology of pain (brace yourself!), perfectionism (vs. optimalism), the audience effect (eyeballs = better performance), motivation (= the strongest influence) and Steve Prefontaine's approach to crushing it ("Bring it on!").