Elevate and Dominate

Deion Sanders is the only player in sports history to play in a Super Bowl and World Series. He’s an NFL Hall of Famer and a two-time Super Bowl Champion. More recently, he’s dedicated his life to redefining coaching and leadership as “Coach Prime.” After leading Jackson State University to two SWAC Championships he took over the head coaching job at the University of Colorado. This book is like having a conversation with a wise, playful, super high energy iconoclast. It’s packed with Big Ideas and I’m excited to share some of my favorites so let’s jump straight in.