The Ultimate Performance-Enhancing Drug #1862

How Do You Talk to Yourself?

As part of my recent mental toughness/peak performance deep dive in support of the elite athletes/coaches/teams we’ve been supporting, I read a book called The Pressure Principle by Dave Alred.

I got it after a new friend of mine (who shall remain anonymous but happens to be one of the world’s most elite athletes) pulled it off his book shelf when we were meeting in his study a couple months ago.

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