Areté +1° #150: Cucumbers & Pickles #1631
Your Brain on Addiction
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Adam Alter wrote a great book called Irresistible in which he walks us through how we become addicted to technology and tells us about the businesses built on hacking our brains to capture our attention and create those addictions.
It’s a powerful read and goes nicely with the must-see 60 Minutes special on Brain Hacking.
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Irresistible
by Adam Alter