451° x 5 = 2255° #1723

In our last couple +1s, we’ve been having fun with a brilliant idea from one of my brilliant friends.

As you may recall, he encouraged a team at his alma mater to remember that the Hero’s phone number is 212-451-2000.

Water boils at 212 degrees Fahrenheit. Fire is ignited at 451 degrees. Swords are forged at 2000+ degrees.

I then shared how I changed my Identity from “Heroic Φ-CEO” to “Heroic Φ-CEO = 212-451-2255” to include this Heroic phone number as a playful, inspiring reminder of my friend, our friendship, and our shared Mission to serve those we lead Heroically.

I also mentioned the fact that I changed the last four digits of my number from “2000” to “2255.”

Why did I do that?

For one simple reason I’ll tell you about in a moment.