Brian Cain

‘You are like most people,’ Coach Kenny said. 'And we call that average. Like I have said, I hate the word average. It means you are the best of the worst and the worst of the best. It’s a terrible place to live.’

Clarity is key. You must know what you want, why you want it, who you currently are and who you need to become to get what you want.

The world needs you at your best. You can’t be normal, you must be elite. When you are average you are the best of the worst and the worst of the best, it’s a terrible place to live.

Here are the three laws of process: 1. You must be in control of yourself before you can control your performance. 2. You have very little control over what goes on around you, but total control of how you choose to respond to it. 3. Your goal must be in your control.

Let me ask you the five magic words. What do you really want?

Don’t get me wrong; I love to win. I just love to learn more.

The most important thing anyone can do is have a rage for mastery, a passion for getting better, for learning and applying what you learn.

Success is to purely be measured by the individual and how that individual lives compared to the vision he or she holds of his best self.

Remember, depression is obsession with the past, anxiety is obsession about the future, and optimal performance is obsession about the present.

Things that are built fast are not to last. Do work that is legendary, not temporary.

You become what you do on a daily basis. You don’t rise to the occasion, you sink to your levels of training and habits.

If you don’t have a plan, how are you getting better? The problem is when you stop getting better, you start getting bitter, and nobody likes being around people who are bitter all the time.

Consistent execution of a simple personal and professional growth plan is exactly how we close the gap from where we are to where we want to be.

The reason why writing it down is so important is that when you write down your intention, you take it from the clouds and you put it in the dirt. Where do things grow? In the dirt.

If you’re juiceful, you’re useful, and if you’re juiceless, you’re useless.

You must embody that which you want to share with others. You CANNOT give to others that which you do not first personally possess. If you want other people to be juiced, you must first be juiced yourself. If you want others to be intentional, you must first be intentional yourself.