Know the Price. Double It. Pay It. #5

Here’s the obvious but often ignored truth: Activating your Heroically Elite best self comes with a price.

Whether it’s becoming the healthiest, most energized version of yourself, deepening your relationships, or crushing your #1 Heroically SMART Goal, you need to know the price, double it, and commit to paying it or not.

As Jim Rohn famously said: “We must all suffer one of two pains: the pain of discipline or the pain of regret. Discipline weighs ounces. Regret weighs tons.”

In Heroic Elite, we choose discipline.

The Price of Greatness

1. Know the Price:

• Your goals demand effort, focus, and sacrifice. Be brutally honest about what it will take to succeed.
• Whether it’s waking up earlier or, even better, going to bed earlier so you can wake up feeling great, saying no to distractions, or committing to daily movement, know what’s required.

2. Double It:

• Reality check: It’s probably going to cost more than you think—more time, more energy, and more grit.
• Double the price in your mind so you’re prepared to go all in when it gets tough.

3. Pay It:

• Discipline weighs ounces. It’s the small daily choices—showing up, tracking your progress, pushing through discomfort.
• Regret weighs tons. It’s the weight of missed opportunities, unfulfilled potential, and what could have been.

With Heroic Elite, we don’t shy away from the price of greatness. We embrace it.

• Every ounce of discipline builds confidence, antifragility, and momentum.
• Every action taken with purpose strengthens your Soul Force.
• The pain of discipline is temporary, but the rewards last a lifetime.

The question isn’t if you’ll pay the price—it’s which price you’ll choose.

Pay the price. Earn the rewards.