The Heroic Coach program is outstanding and I recommend it regardless of your plan to become a coach or simply master the material. I’ve read countless great books, many twice, and still only implement 25% of the wisdom into habits. Brian Johnson integrates everything I’ve read and more into a coherent whole and then recurrently hits you with the wisdom until it all sinks in. This program is a no brainer!
Jeff Everage, President of Trident, former Navy SEAL