HI! I'M Lori Mage!

I am a transformational leader, teacher, workshop facilitator, and coach with over twenty-five years of experience dedicated to helping individuals live and lead their most authentic, awesome, kick-ass lives. My career journey has taken me from coaching college athletes to developing corporate leaders and executives. I’ve delivered hundreds of workshops on leadership, motivation, mindfulness, productivity, and confidence. I hold degrees in Applied Developmental Psychology from Eastern Washington University and Organizational Leadership from Gonzaga University. Additionally, I’m certified by the Coach Training Alliance and Heroic, where I am a Class I Certified Heroic Performance Coach and a Level II Certified Workshop Facilitator.

In 2020, I founded my own personal and professional development business to expand my reach and transform more lives. Driven by Maslow’s belief that “what one can be, one must be,” I specialize in guiding people to create and sustain meaningful changes, master transitions, do work they feel called to do, and build lives they absolutely love.

I reside in Liberty Lake, Washington, with my partner Jen and our two furry companions—Bowen, a sweet Labradoodle, and Max, a feisty rescue cat. In my free time, I enjoy traveling, Broadway shows, concerts, sporting events, and hiking and camping in the beautiful Pacific Northwest. Known for my warm, inspiring, and ambitious approach, I’m dedicated to helping individuals live courageously, confidently, and authentically, embodying the Heroic ethos in every aspect of my work. Connect with me and start your Heroic journey today!

MY ORIGIN STORY

Before I found my path to living my most authentic, awesome, kick-ass life, I was a self-development junkie, riding solo and struggling to make things stick. Despite reading countless personal development books and watching TED talks, I couldn’t break through. I felt frustrated, angry with myself for not being able to create and maintain the changes I wanted, and guilty for wanting more. No one around me seemed to share my interests in personal growth. I often wondered, "Why couldn’t I just be happy?"

My journey began to change in 2008, when I discovered Brian Johnson’s Philosophers Notes on YouTube. Over the next ten years, I devoured every PNTV episode and every PN he created. Though I didn’t know Brian personally, his consistency and dedication made me feel less alone and more motivated to persist. In 2011, driven by excitement and a desire to share this newfound wisdom, I facilitated a 100-day PNTV challenge on Facebook. Only one person joined me, but it was an incredible experience.

By 2014, I was incorporating Brian’s wisdom into my leadership classes, team workshops, and 1:1 coaching sessions. The feedback was phenomenal, with participants experiencing transformative results such as weight loss, increased productivity, improved leadership skills, greater confidence, promotions, and even career changes.

In 2019, I took a significant step by joining and graduating from Brian’s inaugural Heroic Coach program. I lost over 60 pounds and supported local Heroic Coaches through monthly meetups. Being recognized as a “Radiant Exemplar” by Brian and the Heroic Team during our final session was a career highlight. Becoming a certified Heroic Coach and striving to maintain it is my most prized achievement.

When COVID-19 hit, I adapted by using the tools and principles I learned from the Heroic Coach program to move my coaching online and start my own business. Despite the shift, the success continued. Participants experienced life-changing results: reduced medication dependency, newfound morning routines, and career transformations.

In 2021, I focused fully on my business, pouring my heart and soul into piloting group coaching online and refining my approach. The results were astonishing: one member reduced her antidepressant medication, another became a morning person, and another landed her dream job. This success didn’t come easy—it required consistent effort, enduring pain, facing uncertainty, and applying the powerful wisdom and tools I learned through Heroic. Seeing these transformations affirmed my belief in the impact of Heroic and fueled my passion to help others live their most authentic, awesome, kick-ass lives.

In 2024, I became a Level 2 certified Heroic workshops facilitator and helped certify 120 participants in May. My business now offers 1:1 coaching, group coaching, and Heroic workshops, continuing to change lives and help people achieve their most authentic, awesome, kick-ass lives.

Long story short, the wisdom, tools, and community offered through Heroic have the power to change lives. They changed mine and continue to impact those I work with. If you’re ready to fundamentally and permanently change your life, I can’t recommend Heroic enough. Get the app. Apply the ideas. Engage the community. And, if you want support on your journey, reach out. I’d love to connect and explore options. Teamwork makes the dream work. Let’s make your dreams a reality together.