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BE THE BEST VERSION OF YOURSELF, HELP OTHERS TO BE THEIR BEST, AND MAKE MONEY DOING WHAT YOU LOVE.

Redefine what you know about performance and wellbeing to transform yourself and the world with this integrated, actionable, and scientifically-validated 300-day training and certification program.

WATCH THIS SHORT WELCOME VIDEO

From Brian Johnson, author, philosopher, and founder + CEO of Heroic

LEARN MORE

1. BE THE BEST VERSION OF YOURSELF
2. HELP OTHERS TO BE THEIR BEST
3. MAKE MONEY DOING WHAT YOU LOVE

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    Learn the absolute best of ancient wisdom and modern science, and apply it to your life
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    Get encouragement and accountability from your personal Heroic "Boat Crew"
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    Be the best version of yourselfwith a curriculum that's proven to change lives
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    Move from Theory to Practicewith proven behavior training toolsand practical worksheets
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    Get personalized feedbackduringLIVE coaching sessions multiple times every week
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    Experience and guidescientifically proven transformation
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    Train anytime, anywherewith our world-class digital platform and mobile apps
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    Increase your power to impact changethrough Coach skills training, practice, and feedback
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    Master the protocolthat's used to support performance at the absolute highest levels
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    Expand your professional opportunitieswith business training, templates, and toolkits
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    Learn from 100+ world-classinstructors,leaders, coaches, trainers, and experts
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    Earn an accredited Heroic Coach certificationif you do what it takes to graduate

THE HEROIC COACH CERTIFICATION AND EMPOWERMENT PROGRAM

Optimize your life, performance, and profession in just 25 minutes a day—increasing wellbeing, wealth, and relationships with the same protocol that supports performance at the highest levels of the U.S. Military, professional sports organizations, Fortune 100 companies, and clients in thousands of communities around the world.

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"I'VE EXPERIENCED PLENTY OF COACHING PROGRAMS OVER THE YEARS, BUT NOT A SINGLE ONE COMES CLOSE TO WHAT HEROIC COACH HAS TO OFFER."

— Sean Casey, New York Yankees hitting coach, 3x Major League Baseball All-Star

OVER THE PAST 25 YEARS, I'VE TAKEN JUST ABOUT EVERY COURSE OUT THERE. HEROIC COACH IS ABSOLUTELY LIFE-CHANGING AND WORTH MORE THAN THE $10K+ OFFERINGS. I’VE RECOMMENDED IT TO ALL OF MY CLIENTS, MY BUDDIES, AND EVEN MY WIFE AND HER STUDENTS.
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Travis Greenlee
Lifestyle Business Quest
IT WILL BE THE BEST INVESTMENT IN YOURSELF EVER! IF YOU DO THE WORK, IT WILL HELP YOU TO BECOME PART OF THE 1% OF THE POPULATION THAT THRIVES IN LIFE. YOU WILL FEEL ALIVE AND NOT JUST EXIST.
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Liz Heyman
Coach Class VIII Participant
I ALREADY HAD 2 COACHING CERTIFICATIONS, BUT HEROIC COACH WAS INDISPUTABLY THE MOST VALUABLE I’VE TAKEN - FOR ME PERSONALLY AND THE PEOPLE I WORK WITH.
Barb Ostrander
Barb Ostrander
Human Potential Coach, Certified Functional Medicine Coach, Coach Class I
I AM A LIFELONG LEARNER WITH 10 YEARS AS A SCHOOL COUNSELOR AND ALMOST 20 YEARS AS A COACH. I ALREADY HAD A COUPLE OF COACHING CERTIFICATIONS BUT I'M ALWAYS LOOKING FOR WAYS TO LEVEL UP MY KNOWLEDGE AND SKILLS. HEROIC COACH WAS EXACTLY THE TYPE OF PROGRAM I WANTED TO HELP ME BE THE BEST VERSION OF MYSELF AND HELP OTHERS BECOME THEIR BEST, TOO.
Michelle-Weimer
Michelle Weimer
Coach, Trainer & Speaker, Coach Class X
I’VE BEEN STUDYING AND PRACTICING PERSONAL DEVELOPMENT FOR OVER 20 YEARS AND HEROIC COACH IS BY FAR THE BEST PROGRAM I'VE EVER PARTICIPATED IN.
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Ron Reich
Entrepreneur, Coach Class I
THANK YOU FOR THIS INCREDIBLE PROGRAM! IT HAS REALLY KICKED MY ASS (IN A GOOD WAY!). I GOTTA ADMIT, BEING A PRETTY EXPERIENCED (AND I THINK A PRETTY DECENT) COACH, I THOUGHT HEROIC COACH WOULD BE A NICE ADDITION TO MY COACH RESOURCES, BUT NOT ‘ROCK MY WORLD’ KINDA THING. I HAVE FOUND INSTEAD THAT I HAVE BEEN ROCKED AT A VERY FUNDAMENTAL LEVEL, AND HAVE NOTICED MEANINGFUL SHIFTS IN MY LIFE AND MY COACHING.
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Ian Stakiw
Coaching Lead at Large Software Company, Coach Class I
THE BIGGEST WIN FROM THIS PAST YEAR THAT I CAN ATTRIBUTE TO THE HEROIC COACH PROGRAM IS RECONNECTING WITH MY CORE VALUES, WORTH AND CAPABILITIES TO ACCOMPLISH GREAT THINGS. IT'S LANDED ME AN INTERNSHIP WITH A NEURO-INNOVATION COMPANY THAT HAS HELPED CHILDREN, ATHLETES, AND ENTREPRENEURS IMPROVE THEIR PERFORMANCE. I'VE PERFORMED SO WELL THAT THEY WANT TO DO BUSINESS WITH ME MOVING FORWARD AND GROW TOGETHER AS I DEVELOP MY OWN BUSINESS. ALL BECAUSE I WAS ABLE TO PRESENT MY BEST SELF IN EVERYTHING I DO.
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Joshua Kazoe
Student, Coach Class IV

PERFORMANCE AT THE HIGHEST LEVELS

See how Heroic and Areté (the Heroic book and one of your Coach training manuals) are used by world-class Coaches and trainers including the Miami Heat's Coach Spo (THE highest paid coach in North American sports history), NCAA Championship-winning coach Brian O'Connor, and founding director of the Master of Applied Positive Psychology (MAPP) program at the University of Pennsylvania, Dr. James Pawelski.

WHAT DIFFERENCE WILL HEROIC COACH MAKE IN YOUR LIFE?

WHICH GROUP ARE YOU IN?

Heroic Coach serves both "masters" and "coaches." From our perspective, the (!) most important thing we do to help EVERYONE boost their professional success—whether that's the performer or the CEO or the Coach—is to help you be the best version of yourself.

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MASTERS

Want to activate your potential and be your best as a leader, entrepreneur, CEO, professional athlete, parent, venture capitalist, military leader, HR executive, therapist, principal, teacher, trainer, grandparent, and/or other roles? 50% of the people in our program fit into this group.

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COACHES

Want to activate your potential and build or grow a thriving business helping OTHERS activate their potential as well—whether as a professional Coach, speaker, workshop instructor, leadership development, or other similar means. 50% of the people who enroll in Coach are professional Coaches.

THE CORE HEROIC COACH CURRICULUM

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DOWNLOAD THE PROGRAM OVERVIEW AND INVITATION LETTER

Read the PDF overview from Brian Johnson—author, philosopher, and CEO of Heroic

Download the program overview
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COMPLETE THE FIRST WEEK OF TRAINING FOR FREE

Gain a broad understanding of our 7 core objectives and do your first three exercises

Experience week one of Coach

WHAT YOU'LL LEARN

The protocol for being your best and helping others be their best starts with the Mastery Series: a comprehensive, 26-lesson, step-by-step curriculum spanning ancient wisdom and modern science. A leading well-being research lab shows that completing this program will significantly increase your energy, productivity, and connection.

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    Ancient Wisdom, Modern Science, and Practical Tools
    Distilled from over 600+ of the world's best personal-development books and decades of experience coaching and training 10,000+ individuals.
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    How to Make Today a Masterpiece
    Today's the day to move from theory to practice to mastery. You're going to learn the step-by-step formula for creating masterpiece days in your PM, AM, Energy, Work, and Love.
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    How to Win the Ultimate Game
    Close the gap between who you're capable of being and who you're actually being and express the best version of yourself, right now!
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    The Science of Self-Mastery
    How to install positive habits, delete self-destructive habits, and use your willpower wisely to create an environment where your prior best becomes your new baseline. Life. Changing.
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    Forge Antifragile Confidence
    Move beyond being resilient to being antifragile, such that the more challenges you face, the stronger you become. Everything in life becomes fuel for your growth with that level of intense trust in yourself.
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    Install the Fundamentals of High Performance
    Eating, moving, sleeping, breathing, focusing, meditation, journaling, celebration, gratitude, and prosperity. Learn and install the simple key behaviors that change everything.
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    Optimize Your Energy, Work, and Love
    It's time to simplify personal development and get yourself more energized than you've ever been, such that you can be more productive and do higher quality work than you've ever done and, at the same time, be more loving and connected than you've ever been in your life.
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    Activate Your Superpower
    When you can get your energy focused on what's important now consistently, you will activate your Heroic potential—improving performance in every area of your life and becoming unstoppable.

HEROIC COACH MONTHLY MEMBERSHIP

Want to Activate the Best in YOURSELF and/or OTHERS? 
$499/month

Billed as 11 monthly payments of $499.00 for a total cost of $5,489

Your Heroic Coach monthly membership includes:

  • 300 days of Heroic Premium, Plus…
  • Heroic Performance Coach Certification, training, empowerment, sales and Coaching delivery toolkit
  • The Mastery Series (That a Leading Well-Being Research Lab Shows Can Significantly Boost Your Energy, Productivity, and Connection)
  • Heroic Chats with Masters (Every Week!) to Learn how World-Class Teachers and Leaders Show Up to Give Their Best
  • Full Library of All Recorded Mastery Live @ 1:01s and Chats with Masters
  • Additional Live Coaching Sessions with Team Heroic and Coach Guest Faculty up to 10x Every Month
  • Connect with Other Heroic Masters from Around the World in Virtual Zoom Mastermind Groups 😉
  • 400+ hours of Recorded, Categorized Live Coaching
  • 85+ Private Trainings from 75+ World-Class Guest Faculty
  • Coaching Delivery and Coaching Sales Toolkits
Start Heroic Coach

HEROIC COACH SINGLE-PAY  MEMBERSHIP

Want to Activate the Best in YOURSELF and/or OTHERS AND

SAVE $2,490? 

$4999/once

Billed as a single payment of $4,999.00 with no additional cost

Heroic Coach includes:

  • Everything in the monthly payment membership PLUS:
  • 3 months of dedicated 1-on-1 support from a Heroic Performance Coach, who is hand selected by Team Heroic for you from your personal preferences, so you get all the help you need to be the best version of yourself and make this THE greatest year of your life ($1,000 value)
  • A ticket to attend our Heroic Coach Graduation Event where you are celebrated for completing the 300-day program, can complete your “energetic best” requirement, will forge relationships that last a lifetime with a group of like-minded peers, and can connect even more to your authentic, deepest, best version of yourself ($1,000 value)
Start Heroic Coach

WHERE THE BEST IN THE WORLD GO TO BE THEIR BEST

We've been blessed to serve 10,000+ individuals from 100+ countries with our Coach program, including those who serve at the highest levels of the U.S. Military, professional sports organizations, and Fortune 100 companies.

HEROIC COACH IS ONE OF THE MOST VALUABLE ASSETS IN THE AREA OF PERSONAL DEVELOPMENT THAT EXISTS ON THE PLANET.
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Ben Pakulski
Former Mr. Canada, CEO of Muscle Intelligence
WITH FULL CONFIDENCE I CAN SAY THAT RIGHT NOW, I AM THE BEST VERSION OF MYSELF THAT I’VE EVER BEEN. ALL FOR ONE REASON: THE HEROIC COACH PROGRAM.
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Brandon Guyer
L.A. Angels mental toughness coach, founder of Major League Mindset
I ROUTINELY TELL THOSE I SERVE THAT HEROIC IS WHERE THIS COACH GOES TO GET COACHED.
brittany-loney
Brittany Loney
Director of Elite Cognition and Human Optimization Program
A FRAMEWORK AND TOOLBOX TO TURBO-CHARGE YOUR LIFE TOWARDS BECOMING THE BEST VERSION OF YOURSELF. BEGIN WHEREVER YOU ARE NOW AND WATCH THE MAGIC HAPPEN.
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Andy Smith
Business leader, Co-founder and president of Houlihan Capital
THE HEROIC COACHING PROGRAM AND ALIGNED APP ARE, BY FAR, THE MOST TRANSFORMATIONAL HUMAN DEVELOPMENT THAT I HAVE PARTICIPATED IN. IT HAS BEEN LIFE CHANGING FOR ME.
todd-dickson
Todd Dickson
Founder + CEO at Valor Collegiate Academies, transformer of education
AS A BUSY WORKING MOTHER, I HAVE FOUND HEROIC COACH TO BE THE ONE THING THAT HELPS ME MAINTAIN BALANCE IN MY WORK, HEALTH, AND FAMILY LIFE.
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Jessica Carew Kraft
Writer, editor, naturalist, and mom
HEROIC COACH HAS TRANSFORMED THE WAY I ENGAGE WITH LIFE, SHIFTING MY PARADIGM FROM FEAR TO PURPOSE-DRIVE EXCELLENCE.
miata-edoga
Miata Edoga
Actor, Founder and CEO of Abundance Bound
IT HAS MADE ME A BETTER PERSON, FULL STOP. AS AN EXPERT IN GUIDING PEOPLE THROUGH FINANCIAL TRANSITION, HEROIC COACH GAVE ME THE TRAINING AND SKILLS TO HELP THEM MOVE BEYOND THE SPREADSHEET AND DEVELOP A RICH LIFE OUTSIDE OF WORK.
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Roger Whitney
Retirement Answer Man, 6x Top 100 Most Influential Advisors
2,000 YEARS OF WISDOM COMPRESSED INTO A HIGHLY ACTIONABLE FRAMEWORK THAT IS APPLICABLE IN EVERY DAY LIFE.
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Matt McCall
Founder of FORGE Capital, voted one of the Top 100 VCs in the U.S.

SCIENCE SAYS...

We worked with distinguished professor of psychology and award-winning researcher Sonja Lyubomirsky, along with her world-leading wellness lab, to study the efficacy of our Coach program. Bottom line? The quantitative data showed effects that were, in the words of our research lead, "massively positive." Check out visual representations of the data here, and professor Lyubomirsky's one-page memo here.

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I AM NOT EXAGGERATING WHEN I SAY THAT THE SIZES OF THESE PRE-POST EFFECTS WERE LARGER THAN I HAD EVER WITNESSED IN MY OWN 35 YEARS OF RESEARCH ON WELL-BEING AND HUMAN CONNECTION."

— Sonja Lyubomirsky, distinguished professor in the Department of Psychology at the University of California, Riverside, and author of The How of Happiness and The Myths of Happiness

HEAR FROM CURRENT AND FORMER STUDENTS

Watch the videos below to hear how Heroic Coach can help you transform your life and positively impact those around you. Or read hundreds of stories of impact from individuals around the world.

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BE THE BEST VERSION OF YOURSELF, HELP OTHERS TO BE THEIR BEST, AND MAKE MONEY DOING WHAT YOU LOVE.

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FROM THE AUTHOR OF ARETÉ: ACTIVATE YOUR HEROIC POTENTIAL

If you asked the ancient Stoic philosophers how to live a good life, they’d answer you in a single word: Areté. We translate Areté as “virtue” or “excellence” but the word has a deeper meaning—something closer to being your best self, moment to moment to moment. Learn more about the book and get your copy here.

MEET YOUR INSTRUCTORS

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BRIAN JOHNSON

Founder + CEO of Heroic, Author of Areté: Activate Your Heroic Potential

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MICHAEL BALCHAN

President + Head Coach of Heroic

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ALEXANDRA JOHNSON

Co-founder of Heroic

AND 100+ OTHER WORLD-CLASS EXPERTS IN THEIR FIELDS

Join (or catch the recording of) private training sessions with Luminary Guest Faculty members from peak performance experts and Navy SEALs, to bestselling authors and world-renowned researchers, to elite Coaches and business leaders.

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10,000+

students from all walks of life, 100+ countries around the world, and leadership at the absolute highest levels.

WORLD-CLASS

training delivered via The best self-development platform in the world. (According to John Mackey, founder & former CEO of Whole Foods.)

93%

of Heroic Coaches report feeling connected to the best versions of themselves after completing the 300-day program.

LIVE COACHING

sessions up to 10x per month with Brian Johnson, Head Coach Michael, co-founder Alexandra, and Heroic guest faculty.

100+

industry-leading instructors, including elite peak-performance experts and coaches, bestselling authors, world-renowned researchers, and more.

10-30 MINUTES

per day to complete the program, transform your life, and activate your Heroic potential.

SCIENCE SAYS...

independent, world-class research by leading wellness labs shows: Heroic works.

PROVEN TOOLS

downloadable worksheets and digital, app-based tools to complete, favorite, and share.

CERTIFICATE

as an official Heroic Performance Coach after completing your graduation requirements.

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OUR GUARANTEE

This will be THE best investment you’ve ever made in yourself or we’ll give you your money back, no questions asked, in the first 60 days. We've deliberately priced our program at a reduced price point (this type of program is typically $10,000+) because we’re committed to giving the best to the most for the least, and we want to absolutely astonish you as we make this unquestionably the best investment you’ve ever made in yourself. (PERIOD.)

Heroic is also a Public Benefit Corporation. We're absolutely (!) committed to running our business with virtue and we want you to FEEL our love and commitment to you and want you to say, “You know what? If I was running a business like that, that’s what I’d do.”

STILL NOT SURE?

If you’ve got any questions about the program, or need support with anything else, we’re here for you! Get in touch and we’ll do our best to help.

Simply give us a call (or text if in the USA) at 1 (877) 243-2051, send an email to coach@heroic.us, or book a call to chat with a recent graduate!

Talk to a Heroic Coach
MY BUSINESS REVENUE HAS DOUBLED THIS YEAR WITHOUT BURNOUT. I USED TO WORK 24-HOUR DAYS FOR MULTIPLE DAYS TO KEEP UP. NOW I HAVE ROUTINES THAT HELP MY ENERGY, GREATER FOCUS FOR MY CLIENTS AND I’M MORE PRESENT FOR MY FAMILY AND FRIENDS. MOST IMPORTANTLY, I HAVE LEARNED TO SHOW UP EVERY DAY AND MAKE EVERY MINUTE THE BEST POSSIBLE. THERE TRULY ISN’T ANYONE WHO WOULDN’T BE IMPACTED BY THIS COURSE.
Denise-Lemmon
Denise Lemmon
Owner of Law Firm, Coach Class I
I'M TAKING MORE ACTION WITH GROWING MY BUSINESS AND LEADING MY TEAM, AND I GENERALLY JUST FEEL AND ACT LIKE THE BEST VERSION OF MYSELF. I’M IN BETTER HEALTH THAN I'VE EVER BEEN, LOSING 12KG AND GAINING STRENGTH AND ENERGY. I’M ALSO CLOSER TO MY FAMILY. I WAS A LITTLE SKEPTICAL THAT HEROIC COACH CAN ‘FUNDAMENTALLY AND PERMANENTLY CHANGE YOUR LIFE,' HOWEVER, IT IS ABSOLUTELY TRUE. I AM TRULY AND ETERNALLY GRATEFUL TO THE ENTIRE TEAM.
andy-henson
Andy Henson
Business Owner + Executive Coach, Coach Class XIV
THE HEROIC COACH PROGRAM HAS HELPED ME MORE THAN ANY PERSONAL DEVELOPMENT RESOURCE I'VE EVER USED IN MY LIFE. AND THAT SAYS A LOT. BECAUSE I HAVE SPENT THOUSANDS OF DOLLARS, AND HUNDREDS OF HOURS CONSUMING OTHER PERSONAL DEVELOPMENT RESOURCES.
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Sean Van Zant
Customer Service, Coach Class V
I’VE SEEN THE MATERIAL OFFERED BY EXPENSIVE PROGRAMS LIKE JACK CANFIELD’S 'TRAIN THE TRAINER' CERTIFICATION. I’VE ALSO SEEN MICHAEL HYATT’S BEST YEAR EVER, EBEN PAGAN’S VIRTUAL COACH, AND PLENTY OF OTHERS. MANY OF THEM ARE VERY GOOD, BUT HEROIC + COACH IS THE BEST OF THE BEST! KEEP UP THE GREAT WORK AND THANK YOU!
Jonathan Bennet
CTO at My Body Tutor, Coach Class I
I HAVE SPENT MANY THOUSANDS OF DOLLARS ON COURSES OVER THE YEARS, BUT HEROIC COACH HAS BEEN THE MOST PRACTICAL AND TRANSFORMATIVE PROGRAM I HAVE FOUND. THE CONTENT, USER EXPERIENCE, RELEVANCE, PRACTICAL AND SIMPLE WORKSHEETS, LINKING OF IDEAS AND MOTIVATIONAL PROMPTS MAKE IT IMPOSSIBLE FOR ME TO STOP! OBVIOUS, EASY TO DO AND FUN TO CELEBRATE. I AM USING SO MUCH OF THIS WISDOM IN MY OWN LIFE AND WITH CLIENTS. IT IS TRULY TRANSFORMATIVE. YOU ARE CHANGING LIVES.
Sarah-connelly
Sarah Connelly
Alcohol-Free Lifestyle Coach, Coach Class VIII
AS A BUSY WORKING MOTHER, I HAVE FOUND HEROIC COACH TO BE THE ONE THING THAT HELPS ME MAINTAIN BALANCE IN MY WORK, HEALTH, AND FAMILY LIFE.
jessica-carew-kraft
Jessica Carew Kraft
Writer, editor, naturalist, and mom
I WAS ALREADY A HIGH-PERFORMER, BUT HEROIC PUSHED ME TO AN ENTIRE NEW LEVEL OF GREATNESS. MY MENTAL, PHYSICAL, SPIRITUAL TANKS ARE ALL HUMMING AS A RESULT OF THE THINGS I’VE LEARNED OVER THE PAST YEAR.
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Shavonnah Roberts Schreiber
Founder and Managing Director of SNR Creative
THE HEROIC COACH PROGRAM HAS BEEN ONE OF THE MOST LIFE TRANSFORMATIVE EXPERIENCES I’VE EVER UNDERTAKEN. ENLIGHTENING, CHALLENGING AND INSPIRING, THE PROGRAM OVER-DELIVERED ON VALUE! THANK YOU, THANK YOU, THANK YOU, BRIAN, MICHAEL AND THE REST OF THE HEROIC TEAM.
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Josh Howell
Founder of WebGeek & Developer, Coach Class I
THE HEROIC COACH PROGRAM HAS LITERALLY CHANGED MY LIFE. IF YOU'RE LOOKING TO OPTIMIZE YOUR ENERGY, YOUR WORK AND YOUR HOME LIFE, THE HEROIC COACH PROGRAM IS FOR YOU!
mark-bowker
Mark Bowker
Entrepreneur, Coach Class VIII

JOIN HEROIC COACH

FOR AS LOW AS $499