A Heroic coach preparing session notes
1:1 Heroic Performance Coaching. For one leader, by application.

One coach whose only job is your performance.

For the person everyone else counts on. One to one, with a certified Heroic coach. If you're the CEO in a Heroic Leadership package, this is your coach, twice a month. The fee is on the match call.

“Mariner Wealth Advisors invests in Heroic Performance Coaching for our people, because it works.”

CEO, Mariner Wealth Advisors

Some of the teams that use Heroic

Notre Dame Football
U.S. SOCOM
U.S. Navy
Army West Point
NCAA
Mariner
MPS Egg Farms
What changes

Two or three goals get done.

You already know the goals. A coach adds twelve months of being held to them, which is what gets them done.

How it works

Two sessions a month on the same goals.

Session one sets the goals and takes your Performance & Flourishing Score. After that each session opens with what happened and ends with one thing to practice.

Your goals

Two or three things you want done this year, written in session one and reread at every session until they're done.

Between sessions

Part of every session is planning the next two weeks around the goal.

What's in the way

Leaders bring the conversation they've been putting off, or the hire that isn't working.

The score

Your Performance & Flourishing Score at session one, midway, and the end. If the goals are getting done at the cost of your energy or your home, it shows there.

A Heroic event audience facing the stage, shirts reading Theory, Practice, Mastery, Together, Today
What you have at the end

The goals you set, with a page from your coach on each one. Your third score next to your first. And a protocol you've used for a year.

Who the coaches are

A certified Heroic Performance Coach, matched to you on fit.

Heroic has certified 10,000+ coaches in 100+ countries. Performance Coaching draws on a smaller group of those, trained in Heroic's one-to-one method.

Apply

A short form about your role and your goals.

A call

Twenty minutes with Heroic about your goals, then a match with a coach.

Session one

The goals get written down.

From coaching clients

What it sounds like a few sessions in.

Michael Balchan teaching a live Heroic session

“After only four sessions I am a better leader, spouse, and associate, and I'm more disciplined in my fitness goals. The impact I've experienced from the coaching sessions has been awakening, and I'm not exaggerating.”

AyronHeroic Performance Coaching client

“My time with Sue has been great so far. She helps pull ideas out of me that I never thought of and is instrumental in my continuing growth as a leader.”

VirgilHeroic Performance Coaching client

“I wasn't sure about coaching but have had a great first month with it and have thoroughly enjoyed the accountability aspect of it.”

CallumHeroic Performance Coaching client
One coach A certified Heroic Performance Coach Matched to you on the kind of coaching you want.
2 Sessions a month All twenty-four go on the calendar at session one.

Three ways in. If you run a company in Heroic Leadership, your coaching is included and runs alongside the monthly group sessions. If you're one of the managers in those sessions, your company can add it. Anyone else applies below.

Running it for a team?  →
The daily practice

Your coach and Heroic OS work the same eight facets.

Coaching clients usually run Heroic OS or OS+ alongside the sessions, with the morning commitments, one of Brian Johnson's 750+ Philosopher's Notes a day, and the evening close.

Setting your three commitments
Reading a Philosopher's Note
The Today screen, where the daily loop lives
Your day-one baseline
750+ Philosopher's Notes

Big ideas from history's best books, distilled to 20 minutes.

2,000+ Daily +1s

Small actions people can do today.

50+ Master classes

Hour-long classes, one subject each.

Dr. Sonja Lyubomirsky
The evidence
“Larger than I had ever witnessed in my own 35 years of research.”
Dr. Sonja Lyubomirsky Distinguished Professor of Psychology, UC Riverside Author of The How of Happiness. One of the most-cited researchers in positive psychology.
Day 0 · percentile of flourishing53rd
Day 3070th
+23% Self-reported energy
30 Days
In their words

Leaders who have run it.

Marty Bicknell
★★★★★
“I have implemented Heroic across my entire organization of 1,700 associates. I have received numerous testimonials detailing the transformative effects of Heroic on individuals at Mariner.”
Marty Bicknell · CEO and President, Mariner Wealth Advisors
Marcus Freeman
★★★★★
“I've been following Brian's work for years. His Philosopher's Notes and practical wisdom have helped me grow as a leader, and helped our team build the clarity, discipline, and antifragility to perform at our best, on and off the field.”
Marcus Freeman · Head Coach, Notre Dame Football
John Mackey
★★★★★
“Heroic is the best self-development platform in the world.”
John Mackey · Co-founder, Whole Foods Market
The twelve months

How it tends to go, from the first session on.

  1. 01 Months one to three

    The goals

    Two sessions a month on the goals from session one. The daily practice gets set up alongside them.

  2. 02 Months four to nine

    The second score

    Midway, you and your coach look at it next to the first and decide whether the goals still hold.

  3. 03 Months ten to twelve

    Finishing

    Whatever is left on the list gets a finish date, and the last six sessions go to it.

  4. 04 Last session

    The final score

    Read next to the first two.

  5. 05 After

    The write-up

    A page from your coach on where each goal landed, and the decision about going again.

What's included

What twelve months of coaching comes with.

Pricing depends on how you come in and is quoted on the match call.

A client success manager in a working session

A certified Heroic Performance Coach

The same person from session one to session twenty-four.

A co-branded Heroic onboarding page

Two sessions a month

Each one picks up where the last one left off.

An engagement report being reviewed

Your Performance & Flourishing Score, three times

Eight statements adapted from Diener's Flourishing Scale, rated 1 to 10. Your coach reads the wheel with you. It stays between the two of you unless you share it.

Certified Heroic coaches together on stage

A written summary at the end

What got done, and what next year's goals should be.

Who you are buying from

Brian, and a community of coaches.

Brian Johnson started Heroic in January 2020 as a Public Benefit Corporation. Brian writes the Philosopher's Notes. Michael Balchan, CEO and Head Coach, leads the coaching and the 10,000+ certified coaches behind it.

Brian Johnson
Brian JohnsonFounder
Michael Balchan
Michael BalchanCEO and Head Coach
Brian Johnson and Michael Balchan
Before you apply

The questions people ask first.

The research behind Heroic.

Read the science
01 Who gets accepted?

Leaders with something specific they want done in the next twelve months and room for two sessions a month. If the goals are still vague, or you're new to Heroic, the Leadership Accelerator is usually the better place to start.

02 What does it cost?

It depends on which of the three ways you come in. Inside Heroic Leadership, the leader's coaching is included and a company can add it for its managers. On your own, you hear the price on the match call.

03 How do you know it worked?

Your goals from session one and your score at three points. The score is a self-assessment built on Diener's Flourishing Scale, used for reflection and for measuring the program.

04 What if I miss sessions?

Reschedule with your coach. Some months run over. If sessions keep slipping, you and your coach decide whether to pause.

05 Is the coaching real, or is it AI?

Real. Your coach is a certified Heroic Performance Coach. If you run Heroic OS+, Bri.ai is the AI coach inside the operating system, labeled as AI.

06 Is this confidential?

Yes. Your coach reports nothing from your sessions. Inside Heroic Leadership, the leader of the business sees themes across the group and the group's scores, not any one person's.

07 I'm in a Heroic Leadership program. How do I get a coach?

Ask the leader who brought Heroic in, or apply below and name the company. Your company decides how many of its managers it covers.

08 Who's behind this?

Heroic is a Public Benefit Corporation founded in January 2020 by Brian Johnson, with Michael Balchan as CEO and Head Coach. $25M+ raised, 10,000+ certified coaches in 100+ countries, and a stated mission to help 51% of humanity flourish by 2051.

Apply

A short form, then a call.

The coaching team reads every application and replies with a time for the match call, or with a note on why a program would serve you better first.

What to put in the form: your role and your team, what you want done in the next twelve months, and why now.

Apply for Heroic Performance Coaching

We reply within two business days with a time for the match call.

Prefer to talk first? Email brad@heroic.us.

Brad Smith VP of Sales