Heroic members together at a live session
For the leader, with or without the title.

You know what your best looks like. Be it, every day.

The best wisdom ever written, one idea at a time, made into something you do before the day starts, with a score that tells you the truth. $18 a month, $59 with live coaching from people who hold the same standard. Seven days free.

30 min a day is the whole ask
8 facets one score
+23% energy in 30 days
The gap

You've done the reading. The doing is harder.

You could give the talk on one-on-ones and still cancel yours three weeks running when the quarter gets busy. That's the week Heroic is built for. A thirty-minute practice that fits inside it, and a coach who asks on the next call whether you ran it.

It counts what you did

Heroic OS asks whether you kept today's three commitments. The score only moves when the answer is yes.

One Note a day comes to you

Six pages or a twenty-minute listen, with the next one chosen for where you are. 750+ in the library.

The coaching happens live

OS+ members join group coaching calls and bring whatever they're stuck on.

It takes a baseline on day one

Eight statements, rated 1 to 10, adapted from Diener's Flourishing Scale. You take it again later and compare.

It gives you a protocol

You write down what you do when you're at your best. You practice it when things are fine so you can run it when they aren't.

Two Heroic members in conversation at a table during a live event
What that adds up to

A daily practice, a score, and a protocol for when it goes wrong.

What changes

What leaders report by day thirty.

Leaders in OS+ and the Accelerator report the changes in roughly the same order. Their teams usually notice before the leader does.

  1. 01 Where it starts

    They know what good looks like and don't do it consistently under pressure.

  2. 02 About thirty days in

    The morning runs on its own. The one-on-ones are back on the calendar. The scores have started to move.

  3. 03 Later

    Decisions stop waiting on one person. Meetings run calmer.

What you get

The practice, and the coach.

The daily practice in Heroic OS, the coaching in OS+. Most people start with both.

A fan of phones showing the Heroic app's Today view
01

Heroic OS, the daily practice

Four minutes in the morning, today's three commitments, one Philosopher's Note, and three minutes at night. It asks what you did.

A member listening to a Philosopher's Note on his phone
02

Heroic OS+ adds the coach

The live coaching calls, Bri.ai, and the ten-hour Heroic Basic Training. $59 a month or $499 a year.

A week inside it

Where the thirty minutes go.

AM · 4 MIN

The simple morning start

Open Heroic OS before the day starts, take in the +1 (read, watch, or listen), and set three commitments you can finish today.

MIDDAY · 20 MIN

The work break

One Philosopher's Note: six pages or a twenty-minute listen, one idea worth trying before dinner. New ones weekly.

WHEN IT'S HARD

The support

Bri.ai is the AI coach inside OS+, trained on Brian's Notes and the Heroic method. Ask it how to apply the day's idea to whatever you're dealing with. When you need a person, bring it to the live coaching calls.

PM · 3 MIN

The reflection

Three minutes at night on what you did and what you learned. A miss gets written down as a lesson.

Bri.ai, the live coaching calls, and Basic Training come with OS+. The practice and the library come with both.

Brian Johnson speaking on stage
750+ Philosopher's Notes
2,000+ Daily +1s
50+ Master classes
Every Note written by Brian
The library

Twenty years of reading, compressed.

Brian has spent two decades reading the best books ever written on living well and distilling each one into six pages you can finish in a sitting. He writes every one himself.

One idea from the right book, today, chosen by someone who read all of them.

Why it holds

The practice, then the proof.

Three moves, repeated every month.

Practice

Thirty minutes, most days. Small enough that a bad week only costs you a bad week.

Measure

The Performance & Flourishing Score is eight statements, one per facet of the Heroic Model, each rated 1 to 10. You take it in week one and again later, then compare the two.

Adjust

Whichever facet came in lowest gets next month. Pick one practice for it, run it, and retake the score when the month is over.

Dr. Sonja Lyubomirsky
The evidence
“Larger than I had ever witnessed in my own 35 years of research.”
Dr. Sonja Lyubomirsky Distinguished Professor of Psychology, UC Riverside Author of The How of Happiness. One of the most-cited researchers in positive psychology.
Day 0 · percentile of flourishing53rd
Day 3070th
+23% Self-reported energy
30 Days, one month of the thirty-minute practice
In their words

On the record.

Three readers of the Notes.

Cal Newport
★★★★★
“If you're looking to supercharge your quest to cultivate a deep life, Philosopher's Notes is where I'd start.”
Cal Newport · Bestselling author of Deep Work
John Mackey
★★★★★
“Heroic is the best self-development platform in the world.”
John Mackey · Co-founder, Whole Foods Market
Marcus Freeman
★★★★★
“I've been following Brian's work for years. His Philosopher's Notes and practical wisdom have helped me grow as a leader, and helped our team build the clarity, discipline, and antifragility to perform at our best, on and off the field.”
Marcus Freeman · Head Coach, Notre Dame Football
Who you are buying from

Started by Brian, with a community of coaches.

Founded January 2020 by Brian Johnson, as a Public Benefit Corporation. Brian has written the Philosopher's Notes for twenty years. Michael Balchan, CEO and Head Coach, leads a community of 10,000+ certified coaches.

Brian Johnson
Brian JohnsonFounder
Michael Balchan
Michael BalchanCEO and Head Coach
100K+ people in 100+ countries
20+ years of curation
2020 Public Benefit Corporation
Brian Johnson and Michael Balchan
Two tiers

Heroic OS is the practice, on your own. Heroic OS+ adds the coach.

Heroic OS

The daily practice, on your own.
$18 /mo
or $149/year. Save 30% with annual pricing.
  • The thirty-minute daily practice: morning and evening bookends, three commitments, a lifetime score
  • 750+ Philosopher's Notes and the full library, 1,000+ items in all
  • 50+ guided Quests
  • Small groups, no feed
Start your 7-day free trial

Your first 7 days are free. We take a card up front. Cancel any time before day 7 and you're not charged.

Built for leaders

Heroic OS+

The same practice, with the coach.
$59 /mo
or $499/year. Save 30% with annual pricing.
  • Live group coaching calls with Heroic coaches
  • Bri.ai, trained on the Heroic library, 24/7
  • The 10-hour Heroic Basic Training program
  • Everything in Heroic OS
Start your 7-day free trial

Your first 7 days are free. We take a card up front. Cancel any time before day 7 and you're not charged.

Before you start

What people ask first.

The trial results, in full.

Read the science
01 What if I miss days?

Then you miss days. The score only moves on real actions, so it stalls rather than punishing you, and nothing resets to zero.

02 Is there a free trial?

Yes. Seven days, free, on both Heroic OS and OS+. You enter a card when you start it, nothing is charged until day eight, and you can cancel from your account settings any time before then. Cancel inside the seven days and you pay nothing.

03 What's the difference between Heroic OS and OS+?

Heroic OS is the practice and the library, $18 a month or $149 a year. OS+ is the same practice with the coaching added, which means the live coaching calls, Bri.ai, and Basic Training. $59 a month or $499 a year.

Tomorrow morning.

Thirty minutes tomorrow. Your first score the same day. The first coaching call comes after that. The first seven days cost nothing.