The training your best people would pay for themselves.
Your managers have sat through the workshop. They can draw the framework. They still cannot lead, because leadership is not something you learn in a room once a year. It is something you practice on a Tuesday when you are tired and behind. Heroic pairs a certified performance coach with a daily practice, at every level, from emerging talent to the C-suite.
Gallup has been measuring this for two decades. The 2025 numbers are the worst since 2020, and the group falling fastest is not the front line. It is the managers.
The root cause
The gap is not knowledge. It is when the conference ends and another ordinary Monday begins.
Ask a manager who went through your last leadership program what they took from it and they will name a framework. Ask what they do differently on Monday morning and the room goes quiet. That gap is the whole problem.
Programs teach frameworks, not practice
Your people can draw the model. They have no daily behavior attached to it. Knowledge without practice is trivia.
Managers get training events, not systems
A two-day offsite produces two weeks of energy. By week six the calendar has reclaimed every minute and nothing has changed.
Young leaders get responsibility with no inner game
You promote for individual performance, then hand over a team. Nobody built the self-leadership underneath first, so the habits calcify wrong.
C-suite development is a conference, not a transformation
The people setting the tone for the entire organization get the least development of anyone in it.
What that adds up to
Every one of those is a delivery problem, not a content problem. The world does not lack good leadership content. It lacks a system that installs it into a leader's actual day.
↓
Two things, built to work together
The app keeps the practice alive. The coach makes it stick.
Software alone gets opened and abandoned. Coaching alone reaches ten people and stops. Heroic is the pairing, and the pairing is the reason behavior actually changes.
Daily practice with the Heroic app
The app builds the habit, every day, in the gaps a leader actually has.
→
Performance coaching
A certified coach adds depth and accountability, and catches what the leader cannot see.
→
Applied at work
What gets practiced shows up in how people lead. That is the only measure that counts.
Both halves, in detail.↓
01Performance coaching
Coaches who are vetted, not volunteered.
Certification requires demonstrated hours in practice, not just a course completed. Every client fills out an intake form and is matched to a coach on coaching type and fit, because the wrong pairing wastes both people's time.
What it sounds like inside a rollout.
Verbatim from coaching clients, collected through the post-session feedback survey.
“After only four sessions I am a better leader, spouse, and associate, and I'm more disciplined in my fitness goals. The impact I've experienced from the coaching sessions has been awakening, and I'm not exaggerating.”
“My time with Sue has been great so far. She helps pull ideas out of me that I never thought of and is instrumental in my continuing growth as a leader.”
“I wasn't sure about coaching but have had a great first month with it and have thoroughly enjoyed the accountability aspect of it.”
1,000+Heroic Performance CoachesA trained bench deep enough to staff a rollout, not a waitlist.
93%Feel connected to their coachThe single best predictor of whether coaching produces change.
Executive coaching stops at the top because it costs too much to go deeper. Heroic is coaching for everyone, because the app carries the practice and the coach carries the accountability.
That is the human half. The other half lives in your people's pockets, on the ordinary days between sessions.
02The Heroic app
A daily practice, not another content library.
Twenty years of hand-distilled work by Brian Johnson, structured so a leader opens it for twelve minutes and leaves with something to do today. Zero AI-generated content anywhere in the library.
Setting your three commitmentsReading a Philosopher's NoteThe Today screen — the daily loopYour day-one baseline
750+Philosopher's Notes
Big ideas from history's best books, distilled to 20 minutes.
2,000+Daily +1s
Small, science-backed actions people can do today.
50+Master classes
Hour-long deep dives across the domains of optimal living.
The evidence
“Larger than I had ever witnessed in my own 35 years of research.”
Dr. Sonja LyubomirskyDistinguished Professor of Psychology, UC RiversideAuthor of The How of Happiness. One of the most-cited researchers in positive psychology.
“I have implemented Heroic across my entire organization of 1,700 associates. I have received numerous testimonials detailing the transformative effects of Heroic on individuals at Mariner.”
Marty Bicknell · CEO and President, Mariner Wealth Advisors
★★★★★
“I've been following Brian's work for years. His Philosopher's Notes and practical wisdom have helped me grow as a leader, and helped our team build the clarity, discipline, and antifragility to perform at our best, on and off the field.”
Marcus Freeman · Head Coach, Notre Dame Football
★★★★★
“Heroic is the best self-development platform in the world.”
John Mackey · Co-founder and former CEO, Whole Foods Market
The Heroic process
A structured path from decision to culture change.
Five stages. Every one has a deliverable, a duration, and a number attached, so you always know where the rollout stands.
0160 min
Discovery session
Map your leadership goals to the Heroic framework. Baseline captured across the seven facets so there is a starting number.
0230-day sprint
Foundation launch
Deploy the app. Activate accounts. Match coaches. Set habit targets. Your baseline report goes out.
0390-day program
Install the practice
Weekly live sessions. Coaching check-ins. Basic Training rollout across the cohort.
04Ongoing
Quarterly pulsing
Leadership session, engagement reports, new cohorts added as the program spreads.
05Annual
Expand and certify
Review outcomes against the baseline. Certify internal champions. Expand tiers or seats.
What's included in every engagement
Most enterprise licenses die in a drawer.
You have bought a platform before. Seats were provisioned, an email went out, usage peaked in week two and flatlined by week five. Nobody from the vendor called until renewal.
A dedicated client success manager
A named person accountable for your rollout, not a support queue.
A dedicated landing page and co-branded onboarding
Your people see your program rather than a generic vendor portal.
Quarterly engagement reporting
Adoption, depth of engagement, and outcome movement against your week-zero baseline.
Certified internal champions
We train your own people to carry the program, so it survives without us in the room.
Who you are buying from
Founded on a simple bet: everyone has Heroic potential.
Founded January 2020 by Brian Johnson. A Public Benefit Corporation built on ancient wisdom, modern science, and practical tools. The mission is to build leaders and individuals who drive measurable outcomes, through performance coaching backed by technology.
Full app access for your leadership group, a session with a certified Heroic Performance Coach, the Heroic Model baseline assessment so you have a starting score, and a readout call at the end of the two weeks. No cost, no card.
02What does it actually cost after that?
$99 per seat per year at scale. A 90-day pilot runs $79–$99 per seat for the quarter. There's no platform fee, no implementation fee, and no minimum seat count.
03How do you prove it worked?
We baseline flourishing at day zero and measure again at day ninety, using the same validated instruments as the UC Riverside trial. You get the delta. We won't claim a direct line to revenue, because nobody honestly can.
04What if our people don't use it?
That's the risk worth pressing us on, and it's why the coach exists rather than just the license. Our day-60 benchmark is 28–34% against an industry baseline of 4–8%. The internal champion model is the main reason for the gap.
05Is the coaching real, or is it AI?
Real, certified humans. Over a thousand of them, matched to each client on coaching type and fit. There is AI coaching inside the app for the 11pm moments, but it supplements the human rather than replacing them.
06Can we run it in our own system?
Not yet. A content API into your LMS or internal AI is being built. Talk to us about timing if that's a requirement rather than a preference.
07Do we get a dashboard?
You get quarterly engagement reporting against your week-zero baseline, prepared by your client success manager. A self-serve admin dashboard is on the roadmap, not shipped. Neither is self-serve seat management, so seat setup and turnover run through our team.
08Who's actually behind this?
Heroic is a Public Benefit Corporation founded in January 2020 by Brian Johnson, with Michael Balchan as CEO. $25M+ raised, 10,000+ certified coaches in 100+ countries, and a stated mission to help 51% of humanity flourish by 2051.
Try before you buy
Two weeks. Your leaders. No cost.
Pilots beat presentations. Give us your leadership team for fourteen days and let the practice make the argument. You will see engagement data on real people in your own organization before you spend anything.
What you get: full app access for the group, a session with a certified Heroic Performance Coach, the Heroic Model baseline assessment so you have a starting score, and a readout call at the end of the two weeks.
Start your free two-week demo
Two weeks of the Heroic app for your leadership team, plus a coaching session. No cost, no card.
We follow up to schedule a 30-minute call to map your leadership goals to the right entry point. Prefer to talk first? Email brad@heroic.us.
