A leader in a documentary-style working session
Heroic Leadership. For the CEO who runs on a system and is still the bottleneck.

What's it worth to your business if your people show up at their best, every day?

That's what we do. You built the system that runs the business. This is the one for the people who run it. We train and coach the leaders and teams you're counting on to succeed.

Talk directly to our CEO

Thirty minutes with Michael Balchan. You leave with your ninety-day goal written down, and clear on what a positive return looks like.

Some of the teams that use Heroic

Mariner
Notre Dame Football
U.S. SOCOM
U.S. Navy
Army West Point

Built on Brian Johnson's 750+ Philosopher's Notes. Michael Balchan runs the coaching.

What CEOs tell us they're buying.

  • “My leaders are doing work two levels down because they don't fully trust the team. I want decisions to stop climbing to my desk.”
  • “My people are nervous about AI and about how fast we're growing. I want them using both as tools.”
  • “I want the company to see that we invest in them, and I want it to show up in how they perform.”

The thread in all three: the world's best wisdom only helps if it's aimed at what you need now.

If two of those sound like your company, book the call.

We start with what you're working on now.

Same four steps for every company. What we pull from the library depends on your goal.

  1. Aim.

    Day 1. Forty-five minutes with you. What the company is working on this year, what success looks like at day 90 and day 365, and who'll be in the room. One page. Then a half-day kickoff with those leaders, run by a senior Heroic Performance Coach, where each takes a baseline score.

  2. Build.

    Twelve themes a year, one a month, chosen for your goal from 750+ books and what our coaches already use.

  3. Run.

    Monthly, up to ninety minutes with one certified Heroic coach, the same coach from the first session to the twelfth. Each leader names one thing to start and one to stop, and gets asked next month whether they did. You get a Performance Coach of your own, twice a month, on the same goal. The daily practice is there for anyone on the team who wants it.

  4. Re-aim.

    Day 90. Thirty minutes with you. We check the number against the day-one goal. If your priorities have changed, the next quarter's themes change with them. If the number hasn't moved, we re-scope the back half of the year at no added fee.

  5. Day 365.

    The year-end numbers, next to the Aim.

Your cost is forty-five minutes on Day 1 and thirty at day 90. Your leaders' cost is the half-day kickoff, then ninety minutes a month.

Start with the numbers.

  • Your number. The goal you name on day one, in writing, checked at day 90 and day 365.
  • The research: flourishing from the 53rd to the 70th percentile in 30 days and energy up 23%, in Dr. Sonja Lyubomirsky's study of individual Heroic members, UC Riverside.
Michael Balchan teaching a live Heroic session
Michael Balchan teaching

“I have implemented Heroic across my entire organization of 1,700 associates. I have received numerous testimonials detailing the transformative effects of Heroic on individuals at Mariner.”

Marty BicknellCEO and President, Mariner Wealth Advisors

“I've been following Brian's work for years. His Philosopher's Notes and practical wisdom have helped me grow as a leader, and helped our team build the clarity, discipline, and antifragility to perform at our best, on and off the field.”

Marcus FreemanHead Coach, Notre Dame Football

“It enhances how leaders at Mariner think and how our teams execute.”

Cheryl BicknellCOO, Mariner

The first call.

One flat annual fee, the same at 10 people or 500. Leadership team only, or above 500, we scope on the call. You already know what you paid for the system that runs your business. This is priced the same way. We walk you through it on the call, after we've heard what you want to move.

You'll be talking to Michael Balchan, CEO and Head Coach. He runs the first call and the Aim.

Questions

Before you book.

01 We already run EOS or Scaling. Does this compete with it?

No. We don't touch the tools, and we'll brief your Implementer or strategist if you want us to.

02 How much of my leaders' time?

The half-day kickoff and the monthly session. The daily practice is opt-in.

03 What if people don't use the app?

The coach still sees your leaders every month, and we tell you how many are using it either way.

04 Who sees the scores?

You see group scores and how many are using it. Nobody sees an individual's score but that individual. We tell participants that on day one.

Day 1

Book the thirty minutes.

If it's not a fit, we'll say so on the call.

Talk directly to our CEO