101 replies in < 101 minutes = 😳 🤯!! 🔥 Let’s go!!
Heroes!
Super quick follow up to that last email.
(Missed it? Check it out HERE.)
In less than 101 minutes since we sent that email out, OVER 101 (!) of you answered my call to adventure-support and shared why YOU are most excited about Heroic Elite: You, ACTIVATED!
(Goosebumps.)
I wanted to send a quick note and say THANK YOU.
And…
I wanted to let you know how extraordinarily (!) helpful it is for me to see YOU share in YOUR OWN WORDS, why you are so excited about Heroic Elite and what YOU, SPECIFICALLY would like to get out of the 101-day next level super-results-oriented training program.
For example…
Here are the FIRST TWO responses we got.
“I am a life long learner and believer in Heroic, so anything new from Heroic has me intrigued. But more important as I am dealing with more and more age related issues (74 years young, but…) I know that health has to be my #1 priority, to ensure i am able to continue to do what i want and need to do in work and love.”
That one has me focused on thinking about the more Heroically mature who are focused on increasingly Lifespan AND Healthspan.
My Heroic target? 🎯
Add a decade+ to BOTH this individual’s (and everyone’s!!) Lifespan AND Healthspan.
This highlights the critical importance of helping people truly understand the dangers of visceral fat.
“Optimize changed my life and business, and now an injury (again) sidelined me for over a year and I have gained weight, this comes at the perfect time after getting cleared to resume activity.”
This one makes it clear how important it is people REALLY get how dangerous visceral fat is…
“Waist ratio makes me ticking time bomb?”
The answer is: “Depends on where you’re at! ＜.5 = NO. ＞.5 = probably. ＞.55 or .6 = ALMOST CERTAINLY.”
btw: Here’s ChatGPT’s answer to the question of risk based on different waist-to-height ratios:
WHtR and Likelihood of Visceral Fat Issues
WHtR ≤ 0.5 (Low Risk)
Likelihood of visceral fat issues: ~5-15%
Most individuals with a WHtR under 0.5 have little to no visceral fat concerns unless other risk factors (e.g., sedentary lifestyle, poor diet) are present.
WHtR 0.5 - 0.55 (Moderate Risk)
Likelihood of visceral fat issues: ~40-60%
A significant proportion of individuals in this range will have early-stage or moderate visceral fat accumulation, often correlating with creeping metabolic risks.
WHtR 0.55 - 0.6 (High Risk)
Likelihood of visceral fat issues: ~70-85%
At this level, most people have excessive visceral fat, often exceeding the 100 cm² threshold, which strongly correlates with metabolic syndrome and cardiovascular risk.
WHtR > 0.6 (Very High Risk)
Likelihood of visceral fat issues: ~95-99%
Nearly everyone in this category has substantial visceral fat accumulation, with a high likelihood of severe cardiometabolic risk factors such as insulin resistance, hypertension, and dyslipidemia. Imaging studies (e.g., CT or MRI) consistently show visceral fat areas >130-150 cm² in individuals with a WHtR over 0.6.
Supporting Evidence
- A 2020 meta-analysis highlights WHtR >0.6 as nearly universal for visceral fat issues in both men and women.
- For WHtR 0.6+, visceral fat levels (measured via MRI or CT) often exceed 150-200 cm², which places individuals at extreme risk for metabolic syndrome and cardiovascular diseases.
And…
Those are 3 of the first 5 responses.
I’ll spare you the details on the other 120+ responses (many more came in since I started typing this!) and let you get on with your Sunday but wanted to say THANK YOU again for already supporting the cause and in advance for those who do.
All the responses make me THAT much more fired up to support YOU crushing your idiosyncratic expression of ELITE.
You can share YOUR thoughts here:
Day 1.
ALL IN.
LET’S GO!
B
P.S. Just as the team and I were getting ready to send this out (bless you, MB, Rob, Calman, Tania, and Patrick!), I saw THIS note come in. (#136.)
Please tell us a little about yourself and why you're excited to join Heroic Elite.
I’m super passionate about Heroic. I’m dedicated to truly showing up as my best consistently and supporting others to do the same.
Anything else you'd like to share with Brian?
Brian- you have impacted my life deeply and profoundly. Even though I’m a person of faith, I didn’t fundamentally have any grounding anchor when struggling until I discovered your best-self protocol idea. It’s taken years of applying all the different ideas you teach and now I can truly say my lows are higher and my highs are higher. Much of my existential paradigm is based on your teachings. I’m excited sharing these profoundly impactful ideas with others. I’m SO grateful to you and bless you that you are tremendously successful in your endeavors.
Heroic Elite seems like a special initiative for individuals truly dedicated to personal development ready to take it to the next level. The main draw for me for such a program, in addition to feeling my best and showing up to each moment with presence, grace and acceptance, is 10x or 100x my impact (from a deeply aligned place).
Getting support around how do we really facilitate profound shifts and support for others would really add value for me.
(Misty in Austin.)
P.P.S. Right as I typed that, Alexandra opened my office door and asked: “Are you going to share that one about the guy who lost 125 pounds?”
GOOSEBUMPS.
Yes, Wifey, I will.
Please tell us a little about yourself and why you're excited to join Heroic Elite.
My name is [TOP SECRET]. I’m a newly minted and declared Heroic Coach. Following Heroic principles I have improved my health immensely losing over 125 lbs and moving an entire BMI level from Class 3 to 2. Hoping to get my WtH to the target.
Anything else you'd like to share with Brian?
Just my sincerest gratitude.
Want to know why I (and we!) do what I do and why I’m/we’re all working on this on a Sunday afternoon?
THERE YOU GO.
Day 1. All in.
LET’S GO!
🔥
⬅️ Prior update: I need your help! (PLEASE! 🙏) Heroic Elite = You, Activated!! 🔥
➡️ Next update: Funny story… 😆 The first person to sign up for Heroic Elite
