Want to join us as a Founding Heroic Partner?

Let’s have fun making history together (then changing the course of it together!) with a cash high five thrown in for good measure!

Become a Founding Heroic Partner Today!

Dear Prospective Heroic Founding Partner:

This is Brian. 👋

I’m the creator of Optimize and the Founder + CEΦ of Heroic. I appreciate you taking the time to learn more about our Heroic Founding Partners initiative and how we can do some of the most creative, impactful, profitable, and best work of our lives — together.

I know you’re busy so we’ll start with the short story and, for when you have the time/interest, you can check out the longer story if you feel so inspired.

The Short Story

Earlier this year, with the support of 2,500 Founding Investors from 75 countries around the world, Heroic made history as the first company to ever raise $5M via the new crowdfunding regulations as part of our $11M Seed round.

We plan to make history again as one of the all-time fastest growing startups.

As part of our let’s-make-history-for-the-second-time-then-change-the-course-of-it-together initiative, we’re launching our Heroic Partnership program.

We’ve already got some very cool people on board including friends like Cal Newport, Mark Divine, Susan Peirce Thompson, Hal Elrod and more.

We’d LOVE (!!!) to have you join us as well!

Sign up to join our Heroic Partnership program here.

Become a Founding Heroic Partner Today!

Here’s the quick story on how it works.

When you share our Optimize premium membership (which we just reduced from $100/yr to FREE), we’ll keep track of everyone who joins.

Note: We’ll hook you up with a custom url to share online as well as a customizable flyer you can put up offline.

Our vision is to have over 1,000 of us in 1,000 different cities around the world put up flyers at all the personal growth centers and other cool places to help catalyze a grassroots movement.

What’s super exciting about this is that we can actually connect YOUR flyer to people who sign up to Optimize via a little custom QR.

Here’s one of the flyers we’ve created so far!!

So…

If that free Optimizer decides to sign up for our Optimize Mastery program (also/previously known as Optimize Coach)—which, as you may have heard, we just dropped from $1,000 to $300 (!!!) for Class VIII that starts January 3rd—then we’ll pay you 90% (!!!) of the revenue we make.

Of course, you’ll also be able to invite people directly into the Mastery program and will earn 90% of that revenue as well.

It’s a WIN WIN WIN WIN.

We help a new Optimizer alchemize the historically significant challenges from the last two years into making 2022 the greatest year of their lives.

WIN.

You get paid to help people Optimize.

WIN!

Note: $300 x 90% = $270 x 3.7 Optimizers who sign up for Mastery = $1,000!

And…

x 37 = $10,000
x 370 = $100,000
x 3,700 = $1M

(Note: Those bigger numbers are what are getting our big partners especially excited.)

And…

Heroic wins because this entire Heroic Partnership initiative catalyzes our business and gives us a shot at making history together again while creating ENORMOUS catalytic energy to help us fulfill our mission to change the world.

WIN WIN!!

= WIN WIN WIN WIN = 🚀

The Longer Story

On election night last year I founded a business called Heroic.

Then a couple days later I learned about the fact that the limits on equity crowdfunding (known as Reg CF) were changing from a max of $1M to a max of $5M.

It was one of those moments in which I didn’t think about it, I just knew we’d be the first company in history to ever raise $5M via the new regulations.

Fast forward several weeks. We filed with the SEC. We sent out a long letter to our Optimize community letting them know about our vision for Heroic Public Benefit Corporation and how we plan to train a virtuous army of heroes to go out and change the world.

And…

We had over $5M in commitments within hours. I still get goosebumps feeling into the power of our community’s commitment and every morning I reread a page of their 1,500+ notes on WHY they invested after recommitting to the Sacred Vow I made to them.

Fast forward a few more months and… With the support of 2,500 investors from 75 countries around the world, in March we wound up making history as the first company to raise $5M via the new crowdfunding regulations as part of an $11M Seed round.

Then we partnered with MetaLab to build our app. MetaLab is the best product company in the world—they built Slack and Uber Eats and the app for Elon Musk’s new business Neuralink.

We’re launching our Heroic Training Platform on April 9th, 2022.

It’ll be kinda like a Calm meets MasterClass meets world-class habit tracking for Heroes with ONE goal in mind: Helping people move from Theory to Practice (to Mastery!) TODAY!!

When you have some time, you can learn more about the app in this video I just recorded in our new Heroic studio.

Note: Sign up now as a Founding Member of Heroic and you’ll get the first year for only $35 (50% off).

AND…

You’ll also get a free ticket to Livestream our Heroic launch party featuring my new favorite band The Score whose song we licensed for our pitch video! 🤓

Check out this little snippet of the conclusion to that pitch video. It was filmed for our Heroic Founding Investors but the same invitation applies to our discussion about becoming Heroic Partners!

Another important note: I got our logo tattooed on my body 24 hours after we finalized it last month.

Here it is.

Then, a couple of weeks later I went back to Blindside Tattoo in Austin to get our Heroic mission tattooed next to it.

Our mission is simple: We are fiercely committed to helping create a world in which 51% of the world’s population is flourishing by the year 2051.

Note: I tell the longer origin story about that target in this email we sent to Investors and in our PhilosophersNote on Happy Together—tracing the origin all the way back to a question my friend James Pawelski posed to the founding members of the Positive Psychology movement 20 years ago.

As I like to joke: In her great (!) book Everything Is Figureoutable, Marie Forleo tells us about some research that establishes the fact that writing down your goals makes it over 42% more likely that you’ll achieve them.

Now…

Some people write their important goals down and tape them up on your bathroom mirror or put them in their wallet.

I decided to write our most important goal on my body.

Here it is…

Yes, I’m all in.

Which leads me to the invitation. And yes I know that got long and bless you for sticking around.

Our new business Heroic acquired my old business Optimize.

Optimize has a core wisdom premium membership that tens of thousands of people have paid $100 a year for.

>> Learn more here: https://www.optimize.me/

That premium offering features 600 PhilosophersNotes and 50 Optimal Living 101 classes and 1,000+ Optimize +1s on over 30 categories including:

Ancient Wisdom, Modern Science, Mental Toughness, Habits, Sleep, Stoicism, Buddhism, Purpose, Leadership, Focus, Goal Setting, Productivity, Energy, Peak Performance, Meditation, Nutrition, Weight Loss, Fitness, Breathing, Prosperity, Creativity,Learning, Self-Image, Willpower, Sports, Business, Relationships, Parenting, Public Speaking, Conquer Cancer, Conquer Anxiety, Conquer Depression, Conquer Perfectionism, Conquer Procrastination, and Conquer Digital Addiction.

The first thing we did when the acquisition was official? We decided to give Optimize away for free. (Learn more on that here.)

And…

Over 50,000 people signed up in the first 30 days before we really did anything.

Now…

Optimize also has a Mastery program (also/previously now as Optimize Coach) that has been scientifically proven (by my friend Sonja Lyubomirsky’s lab!) to change lives.

3,500 people from 95 countries have paid $1,000 for it.

We’re going to make our next (Class VIII) cohort that starts January 3rd available for only $300–while also letting people who sign up bring a friend!

Again: 3,500+ people from 95 countries around the world have signed up and paid $1,000 for this scientifically-proven 300-day program and they told us it was the best investment they ever made at that price, so we are very excited to offer it at an even more astonishing price point.

And…

Heroic Partners are going to get 90% of the revenue for everyone they introduce to Optimize and Optimize Mastery and Heroic.

Why?

Because we want to help create a world in which 51% of the population is flourishing by the year 2051.

In the process, we think we have a good shot at making history for the second time as one of the all-time fastest growing startups, and we believe that “Unlocking Optimize” and creating Heroic Partnerships will help “Catalyze Heroic.”

Again, it’s a WIN WIN WIN WIN.

We help a new Optimizer alchemize the historically significant challenges from the last two years into making 2022 the greatest year of their lives.

WIN.

You get paid to help people Optimize.

WIN!

Note: $300 x 90% = $270 x 3.7 Optimizers who sign up for Mastery = $1,000!

And…

x 37 = $10,000
x 370 = $100,000
x 3,700 = $1M

(Note: Those bigger numbers are what are getting our big partners especially excited.)

And…

Heroic wins because this entire Heroic Partnership initiative catalyzes our business and gives us a shot at making history together again while creating ENORMOUS catalytic energy to help us fulfill our mission to change the world.

WIN WIN!!

= WIN WIN WIN WIN = 🚀

So, yep. That’s the basic idea.

Which brings us back to where we started:

Want to join us as a Founding Heroic Partner?

Let’s have fun making history while changing the course of it together—with a cash high five thrown in for good measure!

>> Sign up to become a Founding Heroic Partner here.

I appreciate you taking the time to learn more about what we’re up to and I’m excited about the possibilities of creating a more noble, virtuous world together.

With Love + Wisdom + Self-Mastery + Courage I say…

Heroes Unite!!

-bri

P.S. As I mentioned, we’ve been blessed to have over 50,000 new Optimizers sign up in the first 30 days since we Unlocked Optimize.

It’s been incredibly inspiring to see so many new people join from all around the world and we deeply appreciate all of the support we’ve received from our community in sharing Optimize with their friends and families and students and colleagues and communities!

This note (below) from my dear friend Michael Magaraci touched me deeply.

Mags is a long-time Optimizer who was also the Navy’s highest enlisted SEAL—known as the Force Master Chief.

When we unlocked Optimize he sent this email (which he has given me permission to share) to hundreds of the top leaders in not just the NSW/SEAL community but leaders in ALL the special forces for the US military (Marines, Air Force, Rangers, Delta Force, etc.)…

It is one of the greatest honors of my life to support him and the men and women he trains as the Director of Mentorship for Naval Special Warfare.

btw: I talk about how Mags and I met and how my son and I got a tour of the facilities where the SEALs go through their BUD/s training in Optimize +1 #1,139 called In Case of Extreme Challenges: Break Glass!

Here’s the email…

===

*Subject: Optimize Your Life
From: Mags*

Leaders, Mentors, Proctors & Optimal Performance SMEs,

*The role of the Naval Special Warfare Director of Mentorship is to: “To produce competent, high-character/high-caliber Teammates, Operators, Leaders & Human beings, who perform their best, when it matters the most!”*

Wish I could claim my own wisdom/experiences for the content I provide the folks on this valuable distro. The reality is that I have been very fortunate to meet some amazing world-class human beings in the execution of my job. One of these world-class individuals who has been instrumental in my development for the past 10+ years is a fella named Brian Johnson. I have been tapping into Brian’s wisdom on leadership, mental toughness, resiliency and optimal performance for over a decade now. Brian is on a mission to save the world one person at a time by helping us all to be the best possible versions of ourselves that we are truly capable of being. Brian has recently made his life changing “Optimize” program available for no-charge to our country’s greatest military. Brian cares deeply about our mission and our future success as humans and as America’s force-of-choice for Maritime SOF operations! Brian’s wisdom has been my go-to weapon of choice to become better than I ever thought possible. I hope Brian has the same powerful impact with all of you!!

Once again, the end state of this Mentor Distro is to share best practices with folks at the top-of-their game in their chosen area of expertise to make us all better today than we were yesterday!

Optimize Program address: https://optimize.me/

With tremendous respect,
Mags

Michael Magaraci
Naval Special Warfare Director of Mentorship

===

And here’s a picture of my son delivering his LEGO SEAL boats to Mags and Captain Bob right before we created a lifetime memory with an epic tour of the SEAL training facilities.

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