I need your help! (PLEASE! 🙏) Heroic Elite = You, Activated!! 🔥
Heroes!!
Brian here. 👋
I’m currently working on a new program we’re going to launch in 2025.
(I’m going to tell you a little about it and then I’m going to ask for your help!)
Actually…
Correction…
I’m currently OBSESSING (!) about a new program we’re working on that will truly help you make 2025 THE greatest year of your life. Period.
The program is going to be called…
Heroic Elite.
Sub-title…
You, Activated!
I am absolutely, fiercely committed to making it THE most powerful, most life-changing thing we’ve ever done for you.
For one VERY simple reason…
There’s NO WAY we will have a shot at fulfilling our Mission to help create a world in which 51% of humanity is flourishing by 2051 unless YOU (YES, YOU!! 🫵!!!) are showing up as the most activated, HEROICALLY ELITE version of yourself. Period.
Now…
I’m very proud of our Heroic Coach certification program and our Heroic app.
Both have been scientifically studied by one of THE best labs in the world.
And…
Both have been proven to change lives.
But…
The Coach program is 300 days long and is geared toward people who want to get certified by us/who want the FULL, DEEP DIVE into ALL the best ancient wisdom, modern science and practical tools we have to move from theory to practice to mastery over that extended period of time.
To be blunt: Although life-changing, it’s not for everyone. 🤓
Then…
We have the app. I’m equally proud of that and we KNOW it works if you work it. (Always the most important variable. 😉!)
But…
It can be a little light on helping you get FULLY activated.
So…
We’ve known for a long time that we have a bit of a gap in our training programs/product offerings.
And…
That’s where Heroic Elite comes in.
Imagine a 101-day program.
SUPER INTENSE.
SUPER PRACTICAL.
And…
SUPER RESULTS-ORIENTED!!
Basically all the best stuff plus my/our latest thinking distilled into a 101-day program featuring me, Michael, and Alexandra going ALL IN on helping you CLOSE THE GAP and activate your Heroic potential so we can make 2025 THE greatest year of your life.
We’re going to do things like take some Day 0 baseline tests including our standard “How energized, productive, and connected do you feel?!?” measures that we basically ALWAYS significantly improve.
And…
We’re going to encourage you to get blood work done (time to optimize!), get your body fat composition tested (time to optimize!), get your VO2 max tested (time to go ELITE Peter Attia style!), and, of course see if your waist-to-height ratio is <.5.
Note…
I say this with love…
And with a deliberate dose of metaphorical hyperbole…
If your waist-to-height ratio (WHtR) ISN’T <.5, you need to know that you are a WALKING, TICKING TIME BOMB. 💣 😯
Quick context…
We talk about WHtR, what it is, and how to measure it, in this +1.
In that +1 I give an example: “For example, I’m 6 feet tall. That’s 72 inches. My waist can be up to 36 inches to pass the <.5 test. It’s 32 or so.”
What’s it for you?
Now…
There’s a reason why that simple measurement is THE #1 predictor of your morbidity.
To be direct (again, with love! 🤗): If your WHtR is >.5, that means you are almost certainly carrying excess visceral fat which is dangerous. It also means that you are almost certainly metabolically unhealthy—which means that your energy is probably not great and your sense of joy and enthusiasm for life is also probably not consistently great.
Why does all that matter?
Well…
As we discuss all the time…
Science says that your “Zest” is the greatest predictor of your sense of flourishing which is why we spend so much time on it with everything we do and why getting you into THE BEST ENERGETIC shape of your life will be tied for first as our #1 goal for our Heroic Elite training program.
As we optimize your Energy, we’re also going to help you go next level (ELITE!) with Focusing all that optimized Energy on your Work and Love so that we can help you get into your absolute best Productivity and Connection “shape” of your life as well.
We’ll do all that while helping you go get SUPER clear on your most Heroically important goals for 2025. (Michael and I are working on a really cool framework I can’t wait to share here based on targeted thinking, the science of Big Goals, etc.)
And…
We’ll help you go next level (ELITE!!) with creating Masterpiece Days as we empower you with a brand-new Heroic daily journal we’re going to challenge you to CRUSH for 101 days straight as you dominate the app and get your Soul Force to 101 as well.
And a ton of other things.
This is already longer than I intended so let’s get to my request…
As we architect the program, if you feel so inspired, I (and we!) would be REALLY GRATEFUL if you’d take a minute or three and let us know what YOU would MOST like to get out of the Heroic Elite program we are architecting.
I sent out a very similar note with a very similar request when we launched our inaugural Heroic Coach certification program six years ago.
Michael and I read EVERY SINGLE one of the nearly 1,000 (993 to be precise!) responses we received and WE ARCHITECTED OUR ENTIRE PROGRAM with those ideas in mind—which is one of the main reasons why, I believe, it has been proven to be so effective.
ZERO PRESSURE (of course!) and, again, if you feel so inspired, here’s the link to share your ideas on how we can best help YOU activate YOUR Heroic potential so YOU can show up as YOUR best, most Heroically ELITE self:
I will read every single one of your notes.
Thank you.
Love you.
Day 1. All in.
LET’S GO!
🙌!!
B
P.S. When Michael and I were chatting about this program this morning, I got emotional telling him how we MUST (!!!!!!) create THE (!!!) most powerful work of our lives together that TRULY helps YOU crush it.
I got emotional again typing that now and when I typed “I love you” above as well. 🙏
P.P.S. Heroic Elite is all Alexandra and I are talking about these days. She’s going to play a big role in the design and implementation of it. We’re thinking we’ll have a women’s-only track as well to make sure all you Heroic women out there are feeling her love and wisdom and empowerment.
P.P.P.S. I quoted Marsha Linehan’s gem in my chat with Michael today: "When someone is in distress, the best compassion you can give is to be effective in helping them."
➡️ Next update: 101 replies in < 101 minutes = 😳 🤯!! 🔥 Let’s go!!
