I’ve had this feeling before… (Why I am OBSESSING about Elite)
Heroes!!
As you know if you’ve been following along…
This time four years ago, I had just founded Heroic Public Benefit Corporation.
I was ALL IN on making history as the first company to ever raise $5 million via the new crowdfunding regulations.
As I’ve shared (goosebumps) many times, I KNEW we would do it.
And…
With the support of nearly 3,000 Heroic Founding Investors, we did it.
(Team work makes the dream work. Bless you all again for your Heroic support. 🙌!!)
Now…
It’s hard for me to put into words just how similar this moment feels to me.
(I got goosebumps typing that.)
It’s happened to me a few times in my life.
(Now I have tears in my eyes.)
I got this feeling over 25 years ago when I had the vision to create what became my first business—eteamz.
I could see 1 million youth sports teams and their families using our technology (a “content management system” before that phrase existed).
A lot of very smart people told me that was impossible. I wanted to hit that target in 5 years. We hit it in 4.
I also had the same feeling when I started my second business. And when I had the epiphany that led to creating Philosopher’s Notes.
Although not quite as strong, there was a similar energy when Michael and I first created Coach over five years ago.
Now…
As I OBSESS (!!!) about Heroic Elite, I have the same sense of…
It’s hard to put into words…
But it feels like an incredible sense of DESTINY to put every single thing I’ve EVER (!!) studied, practiced, and mastered into ONE program that TRULY (!!!) delivers on the fundamental brand promise on which we founded Heroic…
If you use Heroic, then you will flourish.
There’s NO WAY we will fulfill our Mission of helping create a world in which 51% of humanity is flourishing by 2051 unless we deliver on that brand promise.
At the HIGHEST possible level.
And THAT is why I am OBSESSING (!!!) about Heroic Elite.
It’s not possible for me to be any more fiercely committed to making this not only the absolute best training program we’ve ever done but, at the significant risk of being immodest, THE BEST TRAINING PROGRAM IN THE WORLD. Period.
We have a Heroically crazy amount of work to do to hit that Target.
It will be 10x harder than making crowdfunding history.
And it is roughly 1 billion times more important for our movement that we succeed.
We’ve already shared a lot and we will be sharing a LOT more in the days and weeks ahead.
Last week we shared my initial vision, the Heroic Elite overview, the v1 Heroic Elite Sleep Protocol, and we set up the site so you can sign up and join us.
And Michael shared: Funny story… on sleep, You’re officially invited!!!, Discover the truth. (Tuesday @ 11:01 CT), Dear Dad! (And Mom!), That letter to my parents…, and Money will NOT be the thing that stops you….
And Alexandra also shared: A letter from Alexandra.
This week I am going to share some more of the pieces of our 101-day Heroic Elite training program as it comes together.
I’m going to (over!) share all of this for a number of reasons.
First, of course, I want YOU (yes YOU! 🫵!!) to join. I hope that seeing what we’re up to will inspire you to sign up.
Note1: I told the team that I feel like I’m Gandalf knocking on hobbit-hole doors making the call to a Heroic adventure! (Not implying you’re a hobbit or anything. You know what I mean. 😉 😂)
Note2: I’m thinking about bringing the (gray!) beard back! 😆 🧔
Second, I want to give you practical tools that will help you even if you don’t sign up.
Last week I saw this post from a member of our community who already went next level on his sleep after seeing the v1 Field Guide Sleep Protocol we created and I’m like…
I MUST share everything as we go!
So…
This is already long and we’re both busy so I’ll wrap it up.
This week I’m thinking about sharing:
- The draft of the letter you can give to your doctor to get your blood work done and get their support with any potential management of medications
- The v1 Field Guide section for NUTRITION
- The v1 Field Guide section for MOVEMENT
- The v1 Field Guide section for BREATHING
- The v1 Field Guide section for MEDITATION
I might also share…
- The v1 Field Guide section for our new Heroic Target setting protocol to help you get clarity on WIN
- The v1 Field Guide section for CONSISTENCY
I will also definitely share the top 10.1 Targets we’ll challenge you to hit for 101 days straight as you go next-level Elite.
In fact…
I think that’s what I’ll share with you next.
That’s all I’ve got.
More soon.
Day 1. All in.
Let’s go.
B
P.S. Got questions? We’ve got answers.
Join us for the Heroic Elite discovery call TOMORROW at 11:01am CT.
In 30 minutes, Alexandra + Michael + I will walk you through:
- What the Heroic Elite program is all about and how it’s designed to help you optimize your energy, focus, and what’s most important.
- The details of the 101-day challenge and how it works to deliver meaningful, lasting results.
- How the Soul Force equation—Energy x Focus x What’s Important Now (WIN) ^ Consistency—can help you forge antifragile confidence and create lasting transformation.
You’ll also have time to ask questions, and we'll do our best to answer them so you can decide if Heroic Elite is the right fit for you!
⬅️ Prior update: Money Will NOT Be the Thing That Stops You From Activating Your Potential
➡️ Next update: My “Dear Dad…” letter My biggest “failure” = lifetime fuel. 🔥
