INVEST IN A MORE NOBLE, VIRTUOUS WORLD

The world needs more wisdom, discipline, courage, and love. Heroic is on a mission to help people unlock their full potential and create a better future. Join us by investing in Heroic's Series A.

NOTE: Heroic’s Series A is open to accredited investors only.

IMAGINE A WORLD...

Watch this short video for a quick look at the future we’re building together.
PDF Download

READ THE BUSINESS
PLAN

A full breakdown of Heroic’s strategy, financial projections, and long-term vision.
PDF Download

READ THE ONE-PAGE SUMMARY

A high-level look at where we are and where we’re headed.
Learn More

INVESTING VIA SDIRAS & PRIS

Learn how to invest through tax-advantaged accounts.

SUBMIT INVESTMENT INTEREST

Let us know if you're interested in investing.

WATCH A RECENT INVESTOR UPDATE ZOOM

After our Heroic Elite launch in Austin, we had a meeting with a group of accredited investors. Here’s the full recording from the Overview and Q&A.

PART 1: OVERVIEW

PART 2: Q&A

HEROIC IS SCALING

Key momentum highlights include:

  • Vector (65)
    Heroic doubled cash-basis revenue in 2024

    helping more people than ever optimize their energy, productivity, and connection.

  • Vector (65)
    Tens of millions of virtuous moments tracked

    as our community takes meaningful action to show up as their best selves.

  • Vector (65)
    Enterprise expansion accelerating

    Heroic is now being used by corporate leaders, schools, and elite organizations.

  • Vector (65)
    Ancient Wisdom, Modern Science, and Practical Tools


    Distilled from over 600+ of the world's best personal-development books and decades of experience coaching and training 10,000+ individuals.

  • Vector (65)
    Marty Bicknell (CEO, Mariner) and Matt McCall (Founding Partner, FORGE Capital)

    have doubled their investments in the first closing of Heroic's Series A.

  • Vector (65)
    Marty has personally invested another $1M

    and is joining our Board of Directors alongside Matt.

  • Vector (65)
    Over $3M in Expressed Commitments toward this Series A

    as we continue building a stronger, antifragile business.

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What We’ve Accomplished So Far

Since launching, Heroic has built a strong foundation with major milestones, including:

  • Vector (65)
    Historic $5M Crowdfunding Raise (2021)

    First company to raise $5M under new CF regulations as part of an $11M Seed round.

  • Vector (65)
    World-Class Technology

    Built in collaboration with MetaLab (the design team behind Slack, Tinder, and Uber Eats).

  • Vector (65)
    Scientific Validation

    Research with Dr. Sonja Lyubomirsky shows Heroic users experience a 23% increase in energy within 30 days and move from the 53rd to 70th percentile on standardized flourishing scales.

  • Vector (65)
    Elite Performance Adoption

    Heroic is trusted by military leaders, corporate executives, and top-tier athletes.

  • Vector (65)
    Heroic Coach Program Growth

    Over 10,000 participants across 100+ countries in our accredited coaching program.

  • Vector (65)
    Published Areté

    70,000+ copies sold of Areté: Activate Your Heroic Potential by Brian Johnson.

WHAT INVESTORS ARE SAYING

We’re blessed to have the support of 3,000+ investors from around the world.
Heroic is an amazing company and Brian is a truly visionary, mission-driven CEO. Very few companies can blend both a strong profit business model with a broad platform to significantly improve the human condition.
Matt McCall
FOUNDING PARTNER AT FORGE CAPITAL, voted one of the top 100 vcs in the world
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Heroic is a unique opportunity: one where the investor is inspired by what the company does, where engaged and passionate customers experience personal growth + transformation, and where a great business is being built in the most deliberate, conscious way possible.
Zac Zeitlin
Private Credit COO at Silver Point Capital, Founder/Partner at New Ground Ventures
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There are a lot of ideas that have potential to improve the quality of our lives. There are a lot of ideas backed by visionary, capable leaders. But it is a rare and wonderful thing to find these elements combined. I can’t wait to see all that Heroic might contribute to our world.
Katherine Collins
Investor and Author of The Nature of Investing and Month of Sundays
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I’m thrilled to be an investor in Heroic! Brian is unstoppable and I look forward to seeing the impact Heroic will have on the world.
Nir Eyal
Author of hooked and indistractable
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Brian, Michael, the whole Heroic team are building something really special. Not often you get the chance to invest in not only a great business, but a product you believe in deeply and use every day.
Michael Liftik
Chair of Quinn Emanuel’s SEC Enforcement Practice and Co-Managing Partner of Washington DC Office
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Heroic is humanity's best hope for raising the consciousness of the planet and calling us to a more virtuous life of goodness, impact and self-love. It inspires the world to create a new paradigm for what it means to be a human living in the 21st century. It is time to fulfill our Hero's journey. Heroic is the answer to our quest and the catalyst for expressing and celebrating our humanity.
juliana uto
Angel investor, founder of wealth bravery
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in addition to family, this is all that matters right now: a virtue-driven force to disrupt the world. Being a professional investor is often devoid of a bigger meaning. this has the potential to bend the arc of humanity and help fulfill the potential in millions of lives.
arturo brillembourg
professional investor, heroic coach - class i graduate
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I invested in Heroic because I care about the future of our world. These are extraordinary times and the challenges we face are unprecedented; to deal with them, we desperately need extraordinary leaders. And this is what Heroic is all about: preparing us as individuals and as a society to navigate the rough terrain and emerge stronger and better as a result.
Tal Ben-Shahar
best-selling author of happier, TAUGHT LARGEST CLASS IN HARVARD'S HISTORY
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NEXT STEPS — HOW TO INVEST

Heroic’s Series A will be open to accredited investors only.

PDF Download

READ THE BUSINESS
PLAN

A full breakdown of Heroic's strategy, financial projections, and long-term vision.
PDF Download

READ THE ONE-PAGE SUMMARY

A high-level look at where we are and where we’re headed.
Learn More

INVESTING VIA SDIRA'S & PRI'S

Learn about the option to invest through tax-advantaged accounts.

SUBMIT INVESTMENT INTEREST

Let us know if you're interested in investing.
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