Hit play on the video above to learn more about our Heroic core values, from the introduction by our President and Head Coach, Michael Balchan.

HEROIC IN ONE WORD: ARETÉ

Typically translated as "virtue" or "excellence," the word has a deeper meaning—something closer to being your best self, moment to moment to moment

ANTIFRAGILE CONFIDENCE

• We have extraordinary emotional stamina. The worse we feel, the more committed we are to our protocol.
• We exemplify a growth mindset. We love💩&🤮, Winning or Learning, and using everything as fuel for growth.
• We Love What Is and take Extreme Ownership as complaint-free, excuse-free, empowered creators with a bias toward action.

RADIANT AUTHENTIC ENTHUSIASM

• We dominate our fundamentals and shine with a deep sense of zest, playfulness, and joy.
• We are idiosyncratically and iconoclastically ourselves.
• We have a deep connection to—and we physically embody—en*theos, the divine within.

EXCELLENCE: COMMIT, HIT, & CELEBRATE

• We relentlessly outperform expectations, compete in excellence, and refuse to accept mediocrity.
• We joyfully focus on the endlessly evolving process to perform, serve, and create at the highest possible level.
• We do every single thing with full effort to the highest level of our ability—from the sublime to the mundane.

TELEOLOGICAL LOVE IN ACTION

• We are deeply humble, generous, and trustworthy.
• We live with goodwill and provide astonishing service through every experience and interaction.
• We are active in expressing love through presence, appreciation, encouragement, and celebration.

EXFxWIN^C = ACTIVATED SOUL FORCE

• We live in fierce alignment with our highest ideals. Our ineffable, virtuous, charismatic power can be felt.
• We maintain a Soul Force score of 101, a measure of our living in alignment with our philosophy and flourishing.
• We consistently focus our energy on what’s important now. In Energy, Work, and Love.