At Heroic, we’re on a mission to help people and teams to express their full potential and live with greater purpose, vitality, and joy, so that together, we can help 51% of humanity flourish by 2051.
Our vision is to make personal development accessible to anyone.
To do that, we operate in a culture of excellence where impact-driven force multipliers can thrive–helping themselves, one another, and the world to flourish.
That culture is built on 14 interconnected Core Principles, loosely grouped into 5 Core Values:
LOVE.
Show people you care. Practice goodwill. Honor your energy. Have fun.
ACTION.
Velocity is a force. Get in motion. Finish strong.
GROWTH.
Iterate faster. Win and/or learn. Love the journey.
CREATE.
Create the future. Do your best work.
TOGETHER.
Stay curious longer. Be better together.
These principles guide how we perform, hire, coach, celebrate, collaborate, and empower. We don’t always get them perfectly, but we live from them, learn from them, and continuously level up, together.
This work is our calling, and we feel blessed to have a culture that supports us in giving our greatest gifts in greatest service.
It’s Day 1. We’re All In. Let’s Go!
LOVE
“When you experience love, you not only become better able to see the larger tapestry of life and better able to breathe life into the connections that matter to you, but you also set yourself on a pathway that leads to more health, happiness, and wisdom.” - Barbara Fredrickson Ph.D.
Love fuels us. It’s the virtue that counts twice, the secret weapon of leaders and heroes, the heart of courage, and our competitive advantage. At Heroic, we treat every person and every moment as sacred, and we bring out the best in others and ourselves.
We do this by showing people we care, practicing goodwill, honoring our energy, and having fun.
Show People You Care
The love we show our customers, teammates, and partners is astonishing. We seek their perspective, earn their trust, honor their time, and exceed their expectations. Our care is experienced through the value we create and the way we make people feel.
Excellence in showing people you care looks like: you make others feel seen, safe, and valued; you’re present and prepared; you anticipate others needs; you communicate promptly, directly, clearly, truthfully, and respectfully; you go beyond the minimum; you never leave people guessing; you follow through; you remove friction for teammates and customers; you create “Wow!” moments.
Practice Goodwill
Our interactions flow from a deep reservoir of trust, respect, and positive regard. We assume positive intent, pair high standards with high warmth, look for the best in others (and ourselves!), and extend grace when mistakes happen.
Excellence in practicing goodwill looks like: you’re constantly seeking alignment and collaboration; you assume positive intent; you listen before judging; you ask clarifying questions; you recognize contributions; you handle conflict directly and respectfully; you turn tense moments into trust-building moments; you celebrate others.
Honor Your Energy
Energy is the foundation of performance and Zest is the #1 predictor of wellbeing. We invest in the fundamentals: eating, moving, sleeping, breathing, and focusing. When we’re aware our energy is off, we acknowledge it, communicate it, and recharge.
Excellence in honoring your energy looks like: you’re consistent with your personal sleep, movement, nutrition, and focus protocols; you’re disciplined about oscillating and recharging; you speak up when your energy is low or you’re at capacity; you don’t let low energy spill onto others; you ask for help when you need it.
Have Fun
We blur the lines between work and play. Our joy, laughter, and lightness reflect our enthusiasm for the work and the deep flourishing we feel from moving it forward. When the joy gets lost, we find it.
Excellence in having fun looks like: you wake up every day energized by the mission; you connect regularly with teammates; you share genuine humor and laughter; you create levity without lowering the bar; you look for ways to find joy even amidst challenges or pressure.
ACTION
“All real philosophy must end in action.” - Phil Stutz
Action turns ideas into impact. At Heroic, we move fast, focused, and forward. It’s how we build momentum and deliver results for our customers, our teammates, and our mission.
We do this by demonstrating velocity is a force, getting in motion, and finishing strong.
Velocity Is a Force
Velocity is speed plus direction. We set clear targets and channel our energy toward them, creating unstoppable momentum with focused forward motion.
Excellence in velocity is a force looks like: you know your target and take daily action toward it; you do what needs done without drama or delay; you make progress visible to teammates and customers; you deliver consistently and reliably.
Get in Motion
Speed is a competitive advantage, which is why we close the gap between decision and action. We choose progress over perfection and build momentum through execution.
Excellence in getting in motion looks like: you make decisions with 40-70% information; you close the gap between decision and execution; you choose forward motion over perfection; you avoid procrastinating and paralysis; you move through fear with courage.
Finish Strong
Starting is important, but finishing is everything. We push through resistance, go under, around, and through every challenge, and accelerate into the close.
Excellence in finishing strong looks like: you finish; you don’t leave loose ends; you go through as many iterations as it takes to deliver complete, customer-ready outcomes.
GROWTH
“Although people may different in every which way—in their initial talents and aptitudes, interests, or temperaments—everyone can change and grow through application and experience.” - Carol S. Dweck, Ph.D.
We believe in diligent, patient, persistent, and playful hard work leading to relentless growth. We stay curious, humble, and hungry to improve, so we can continue to create more value for our mission, our teammates, and those we serve.
We do this by iterating faster, winning and/or learning, and loving the journey..
Iterate Faster
Growth lives in learning more, faster. We move through cycles of (→ act → learn → adapt →) quickly, repeatedly, and consistently, knowing that volume of repetitions drives quality of outcomes.
Excellence in iterating faster looks like: you prioritize 80/20 solutions and ship early; you get quick feedback from teammates and customers; you through high-leverage reps fast and frequently; you evolve through each iteration.
Win &/or Learn
We win. And when we don’t, we learn. Every experience makes us stronger, fueling our growth and improving our next attempts. We celebrate, reflect honestly, and immediately apply corrections.
Excellence in winning and/or learning looks like: you celebrate wins; you never blame or complain; you extract insights and lessons from every performance; you 123 key events with (1) What went well? (2) What needs work? (3) How will I improve going forward?; you never repeat the same mistake twice.
Love the Journey
We love the fact that we haven’t arrived, and never will. Growth is infinite, and that’s fun. We constantly stretch ourselves just beyond our current comfort zone, and use unactualized potential as fuel.
Excellence in loving the journey looks like: you seek the edge of growth 4% outside your comfort zone; you regulate your nervous system under stress; you don’t complain when things get hard; you use feedback as fuel.
CREATE
”A creator is vision-focused and passion-motivated… You orient your thoughts and actions toward creating what you most deeply want to see or experience in life.” - David Emerald Womeldorff
We actively create the future with our thoughts, words, and actions. We take responsibility for what is and what could be. We use our gifts in service of something greater.
We do this by creating the future and doing our best work.
Create the Future
We don’t wait for change, we make it. We operate in The Empowerment Dynamic: owning reality, clarifying the outcome, and taking bold, targeted action.
Excellence in creating the future looks like: you practice targeted thinking by radically embracing reality → “What do I want?” → “Now what needs to be done?” → action; you focus on solutions over problems; you think, speak, and act with intention; you take extreme ownership of outcomes and experiences; you lead with vision, not victimhood.
Do Your Best Work
Excellence is how we serve. It’s not about ego, t’s about contribution. We give our best at every step and deliver work we’re proud of at every stage. “Is this my best work?”
Excellence in doing your best work looks like: you give full effort throughout the process; you ask “is this my best work?”; you don’t confuse “best” with “perfect,” especially in early stages; you deliver high-quality work that creates value and builds trust.
TOGETHER
“If you plant two plants close together, the roots commingle and improve the quality of the soil so that both plants will grow better than if they were separated. If you put two pieces of wood together, they will hold much more than the total weight held by each separately. The whole is greater than the sum of its parts. One plus one equals three or more.” - Steven Covey
We are strong individuals who become exponentially better together. We multiply one another’s strengths, stretch each other’s potential, and put the team above the individual. Collaboration is how we scale impact.
We do this by staying curious longer and being better together.
Stay Curious Longer
Curiosity unlocks potential. We ask questions instead of assuming answers. We listen deeply, stay open to new possibilities, and lead with humility.
Excellence in staying curious longer looks like; you ask thoughtful questions that elevate thinking; you listen to understand before responding; you create space for every voice; you explore new ideas with openness; you stay curious about what’s possible for yourself and others.
Better Together
We amplify one another. We build trust, raise the bar, and bring out the best in each other. We put the team first, and we win as a team.
Excellence in better together looks like: you look for, celebrate, and amplify others’ strengths; you create an environment of high standards and high warmth; you invite contribution and risk-taking; you stretch others beyond what they think is possible; you ask “how can I help?”; you encourage healthy debate and hearing all voices; you’re dependable and do what you say you will do; you actively collaborate; you focus on what you can give, not what you can get.
LOVE. ACTION. GROWTH. CREATE. TOGETHER.
That’s how we lead, how we serve, and how we flourish.
Let’s change the world.
One person at a time.
Together.
Starting with you and us.
Today.
Day 1. All in. Let’s go!
"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has." - Margaret Mead
