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AUSTIN ACTIVATION EXPERIENCE + WORKSHOP INSTRUCTOR TRAINING

May 12-18th, 2025 | Austin, Texas
Registration is now open!
Heroic Holiday Specials: Buy one ticket + bring a friend for free until end of day December 7th!

 
FEATURES

WHAT YOU'LL EXPERIENCE

Heroes!! We're giddy goosebumps FIRED UP (🔥) because...

We're gathering some of the most inspiring, passionate, and impactful people to join us for an intimate, powerful new event: The Austin Activation Experience + Certified Heroic Workshop Instructor Training!

The event has two parts:

  • Certified Heroic Workshop Instructor Training: A transformative, Heroic training designed to forge excellence and activate the next level of your Heroic potential through immersive large and small group experiences. Deepen your connections with the Heroic community and learn how to lead life-changing Heroic Workshops, increasing both your impact and your capacity to generate revenue.
  • The Heroic Activation Experience. Ready for your best weekend of the year? A jam-packed, three-day, Heroic activation experience + community connection + Coach graduation + Spartan domination?!

FEATURES

WHAT YOU'LL EXPERIENCE

"THE PEOPLE THAT YOU SURROUND YOURSELF WITH MAKE A BIG DIFFERENCE."

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TWO TICKET OPTIONS

WANT TO JOIN?

(1)

THE FULL EVENT

$5,999

$4,999

May 12-18th | Mon-Sun


  • Part 1: The Activation Experience. Wisdom + Community in a once in a lifetime event.
  • Part 2: Heroic Workshop Instructor Training: 4 days of our most powerful professional and leadership development training yet.
  • Part 3: The Spartan Energy Challenge. Join hundreds of heroes conquering an energetic best challenge in Austin, Texas!

(2)

ACTIVATION EXPERIENCE

$799

$599

(Save $200)

May 16-18th | Fri-Sun


  • Part 1: The Activation Experience: Wisdom + Community + Connection!
  • Part 2: The Spartan Energy Challenge.

Questions about which ticket is right for you?
Book a call to talk with Team Heroic.

FEATURES

WHAT YOU'LL EXPERIENCE

"THE HEROIC WORKSHOP WAS BRILLIANT, FULL OF WISDOM, TOOLS, IDEAS AND TIPS. EXACTLY WHAT I NEEDED."

 
OVERVIEW

HEROIC WORKSHOP INSTRUCTOR TRAINING

Over 30 hours of intensive training, across 4 days, designed to help you:

  • Forge excellence and activate the next level of your Heroic potential through our most powerful training yet
  • Increase your capacity to create revenue and impact by being trained on how to lead and deliver Heroic Workshops with everything you need to fill seats (marketing assets, inclusion in a Heroic promoted workshop calendar), facilitate transformation (exercises, slides, participant packets) and make money (strategic guidance, suggested pricing, etc.).
  • Connect with other members of our community in a deeper way than ever before through shared meals and tons of small group interactions, in your personally assigned Heroic unit within the full group of up to 150 heroes.
  • Stay empowered with ongoing support (from Heroic and your Heroic Coach + Workshop Instructor + Local Leader peers) to help you leverage and apply your training to CONTINUE increasing your revenue and impact over time.
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Brian + Community 1
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Brian + Community 2
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FEATURES

WHAT YOU'LL EXPERIENCE

"LITERALLY A CHEAT CODE FOR PERSONAL AND PROFESSIONAL DEVELOPMENT AND MENTAL PERFORMANCE MASTERY."

- Gina Karnišovas, Certified Mental Performance Coach and Licensed Counselor

 
OVERVIEW

THE HEROIC ACTIVATION EVENT

During this three-day event, you will:

  • Activate the next phase of your Heroic potential, increasing the clarity, intention, power, energy, connection, and Soul Force with which you approach every day.

  • Gain greater confidence and inspiration for whatever’s next in your life, and prepare to dominate a Spartan with a ton of your new best friends.

  •  Forge and/or continue deepening relationships with an incredible community of people who share your values and commitment to making the world a better place.

  •  Feel more connected to your authentic, deepest, best version of yourself with practical tools and exercises to maintain that connection day in and day out.

  •  Celebrate graduating Certified Heroic Coaches (and/or be celebrated yourself!) for having completed the 300-day program to take their lives to the next level and learn how to empower others to do the same!

REACH YOUR NEXT LEVEL IN AUSTIN

WHAT OTHERS ARE SAYING

CERTIFIED HEROIC WORKSHOP INSTRUCTOR TRAINING VENUE

DIVANI APOLLON PALACE & THALASSO

DIVANI APOLLON PALACE & THALASSO

Our home for Part 2 of the journey: Certified Heroic Workshop Instructor Training.

The Divani Apollon Palace & Thalasso, offers the epitome of timeless luxury. With a prime location in the heart of the Athenian Riviera, it's the perfect setting for a memorable stay on the Aegean Sea.

This luxury hotel offers stunning wellness facilities (including the only Thalassotherapy center in the Attica region), stunning guest rooms and suites all with gorgeous sea views, a private beach, outdoor swimming pools, restaurants, and more.

TICKET OPTIONS

JOIN US IN ATHENS!

(1)

ACTIVATION EXPERIENCE

$2,499

(Save $500!)

Nov. 4-6th | Mon-Wed

A multi-day wisdom-packed community-filled once-in-lifetime adventure.


  • 2.5-day Athens adventure
  • Powerful community experiences
  • Unforgettable memories
  • Entrance to historic sites, tours, and local guides in Athens
  • Transportation to all organized group activities
  • Heroic Swag
  • Lunch in Monastiraki Square
  • Lunch and guided experience in Plato’s Academy Park
  • At least one dinner
  • Additional (Heroic!) activities to be revealed soon

(2)

THE FULL EVENT

$6,999

Nov. 4-9th | Mon-Sat

The Activation Experience + 3 days of our most powerful professional and leadership development training.


  • Everything in the Activation Experience plus...
  • 3 full days of workshop instructor training ($5,000 value)
  • Beautiful seaside location at hotel with robust wellness facilities
  • Access to a community of 100+ other Heroic Workshop Instructors
  • Deeper relationships forged in your small group
  • Heroic Workshop Facilitator’s playbook
  • A professional headshot
  • Additional marketing materials
  • Lunches during Workshop Training days and at least one dinner
  • Exclusive Heroic Gear

Questions about which ticket is right for you?
Book a call to talk with Team Heroic.

FREQUENTLY ASKED QUESTIONS

YOU MIGHT BE WONDERING...

What’s included in my ticket?

Your Activation Experience ticket includes:

  • Entrance to historic sites, tours, and local guides in Athens
  • Transportation to and from all organized group activities
  • Lunch in Monastiraki Square
  • Lunch and guided experience in Plato’s Academy Park
  • At least one dinner (details TBD)
  • Next level exclusive Heroic Gear
  • Additional (Heroic!) activities to be revealed soon

Your Workshop Instructor ticket includes:

  • All of the above PLUS:
  • Heroic Workshop Instructor Training
  • A professional headshot and additional marketing materials
  • A Facilitator’s playbook
  • Entrance to historic sites, tours, and local guides in Athens
  • Transportation to all organized group activities
  • Lunches during training days and at least one dinner
  • Next-level exclusive Heroic Gear

What’s not included:

  • Airfare to Athens
  • Accommodation in Athens (discounted room block + shared options available)
  • Airport transportation

What’s the schedule?

Our official Activation Experience programming will kick off in the morning of Monday, Nov 4th and end mid-day on Wednesday, Nov 6th.

Workshop Instructor Training will begin mid-day on Wednesday, Nov 6th and end late afternoon Saturday Nov 9th (by 3pm local time). 

NOVEMBER 04

  • Registration
  • Welcome Gathering With Brian
  • Guided small group private tour of The Acropolis
  • Guided small group private tour of The Ancient Agora
  • Lunch in Monastiraki Square (provided)
  • Access to the Acropolis Museum
  • Welcome Dinner (provided)

NOVEMBER 05

  • Guided Private Tour of the Panathenaic Stadium
  • Private event: Plato's Academy Park Picnic + Tour hosted by Donald Robertson (lunch provided)

NOVEMBER 06

  • Guided hike up Mount Lycabettus (with accessible options) for panoramic views of Athens

ACTIVATION EXPERIENCE ENDS
START WORKSHOP INSTRUCTOR TRAINING

  • Lunch (provided)
  • Workshop training: Welcome + Overview

NOVEMBER 07

  • Optional Breathwork / Yoga on the lawn / AM group workout
  • Workshop Kickoff
  • Small group breakout/instruction
  • Lunch (provided)
  • Return to small group breakouts
  • Day Closeout
  • Optional evening visit to local quarry

NOVEMBER 08

  • Optional Breathwork / Yoga on the lawn / AM group workout
  • Workshop Kickoff
  • Small group breakout/instruction
  • Lunch (provided)
  • Return to small group breakouts
  • Day Closeout
  • Optional visit to Temple of Apollo Zoster (30 min walk)

NOVEMBER 09

  • Optional Breathwork / Yoga on the lawn / AM group workout
  • Workshop Kickoff
  • Small group breakout/conclusion
  • Lunch (provided)
  • Celebrate + Close

What's the cancellation/refund policy?

  • Before July 1st: 100% refund
  • July 1st - 31st: 75% refund
  • August 1st -31st: 50% refund
  • September 1st - Nov 4th: No refunds, ticket transferred to another person or to our Spring 2025 event (USA), with any difference in price being refunded.
  • Please note space is limited and we expect to sell out this event

What else should I know?

Which historic sites will we be visiting?

We’re still confirming our exact itinerary, but you can expect to see the most popular sites like The Acropolis, plus Donald Robertson himself if planning to show us some extra special places off the beaten track!!

Is there a Heroic Team Spartan Race included?

We’re not formally including a Spartan Race in our itinerary this time, but the 2024 Spartan Trifecta World Championship is happening in Sparta, Greece on Nov 1-3 (2.5 hours by bus from Athens)! We’ve intentionally chosen the timing of our event to support any attendees who are excited to make that part of their trip.

Is there a room discount?

As soon as we finalize our venue partnership we’ll be sending all attendees a link to get discounted rooms. You can expect five star accommodation, with rooms costing around ~220 Euros/night including breakfast (and we’ll help connect those looking to share).

What is the dress code?

We’re a casual crowd, wear what makes you feel your best and be prepared to be indoors and outdoors on any day, and to get your steps in! We’ll be hooking you up with Heroic gear, so don’t over-pack.

Will there be free time to explore on our own?

Yes, there will be some free time built into the schedule for you to explore Athens at your own pace or rest.

Is travel insurance required?

Travel insurance is not required but highly recommended to cover any unexpected situations such as medical emergencies or trip cancellations.

What languages will the training and tours be conducted in?

The training and tours will be conducted in English.

Are kids allowed?

Yes! Heroic kids and families are always welcome, everyone attending will require a ticket to join us.

Who's the event for?

This event is NOT “just” for Coaches or Workshop Instructors.

It’s also for high-performers in all professions who are looking to take their personal and professional performance to the next level.

AND for people who are FIRED UP about exploring Athens with legends.

WORKSHOP INSTRUCTOR FAQs

What is the workshop training?

The workshop training is designed to be a transformational personal development experience. It also empowers participants with a framework to create a business around being a workshop instructor.

How does the workshop training serve my personal development?

The training aims to provide a comprehensive experience that includes both personal growth and practical skills. Participants will gain insights into Heroic's methodologies and learn how to apply them in their personal and professional lives.

Do I have to be a certified Heroic coach to attend the workshop training?

No, you do not need to be a certified Heroic coach to attend the workshop training.

How is the workshop training different from being a Heroic ambassador?

The workshop training focuses on providing in-depth skills and knowledge to become a workshop instructor, whereas being a Heroic ambassador involves promoting Heroic values and programs more broadly without the structured training component.

What kind of support do we receive from Heroic to create a flourishing workshop training practice?

Heroic provides branding support, guidance on starting and running workshops, and ongoing assistance for any questions or challenges that arise after the training.

How can I use the workshop training if I do not have an existing coaching business? Is it going to be possible?

Yes, the workshop training is designed to be accessible and beneficial even for those without an existing coaching business. It provides the foundational skills needed to start a coaching or workshop practice.

How does the workshop training support my existing coaching business?

The training enhances your coaching skills, provides new methodologies to integrate into your practice, and offers networking opportunities with other professionals.

What are the steps and requirements to become a certified workshop instructor after the training?

Details on the certification process will be provided during the training, including any assessments or additional requirements needed to achieve certification.

How does the workshop training work during the time in Athens?

Participants will engage in roughly 20 hours of instruction in both large and small group settings, guided by experienced facilitators. The training will include practical exercises and opportunities to practice presentation skills.

What kind of experience do I get practicing my presentation skills at the workshop training?

The training includes practical sessions where participants can present and receive feedback, helping to build confidence and proficiency in delivering workshops.

What does the workshop training empower me to actually do after we leave?

Participants will be equipped to conduct their own workshops, apply Heroic principles in various settings, and continue developing their skills with ongoing support from Heroic.

What all will I receive as a workshop instructor training attendee?

Attendees will receive professional headshots, marketing materials, a facilitator’s playbook, entrance to historic sites, transportation for group activities, lunches, at least one dinner, exclusive Heroic gear, and ongoing support. Please see the full list above!

What’s included in my ticket?

Your ticket includes:

  • Heroic Workshop Instructor Training
  • A professional headshot and additional marketing materials
  • A Facilitator’s playbook
  • Entrance to historic sites, tours, and local guides in Athens
  • Transportation to all organized group activities
  • Lunches during training days and at least one dinner
  • Next-level exclusive Heroic Gear

What’s not included:

  • Airfare to Athens
  • Accommodation in Athens
    • We are working to provide a cost-effective option around or below ~200 Euros/night and will support setting up shared accommodation (if desired)
  • Airport transportation

What’s the schedule?

We’ll share more details about the schedule in the coming weeks as we finalize our itinerary.

You can expect our official programming will kick off in the morning of Monday, Nov 4th (likely around 10am local time), and end late-afternoon Saturday Nov 9th (by 3pm local time).

Our time together will be equal parts Heroic Workshop Instructor Training (roughly 20 hours of instruction in both large and small group settings) and exploring Athens together (including guided tours, special events, and access to some off-the-beaten-path wonders, curated by Donald Robertson!).

Where is the event being held?

Our home base for the event will be in a hotel/ conference centre near the city centre of Athens.

Is there a room discount?

As soon as we finalize our venue partnership we’ll be sending all attendees a link to get discounted rooms. You can expect rooms to be under $250 Euros/night (and we’ll help connect those looking to share).

What's the cancellation/refund policy?

Before July 1st: 100% refund

July 1st - 31st: 75% refund

August 1st -31st: 50% refund

September 1st - Nov 4th: No refunds, ticket transferred to another person or to our Spring 2025 event (USA), with any difference in price being refunded.

*Please note space is limited and we expect to sell out this event

Are there any materials to prepare in advance for the training?

Yes, we will be sending out a list of recommended readings, practices, materials and live calls in Sept/ Oct. You can expect to get schedules and more information about pre-event preparation by August.

Will there be any follow-up activities or support after the event?

Yes, we’re excited to provide ongoing support and follow-up activities after the event to help you implement what you’ve learned and continue your development as a workshop instructor.

How can I stay updated with any changes or announcements before and during the event?

We will be emailing attendees + using a dedicated event profile in Heroic Social to keep you updated with any changes or announcements. We’ll also likely create a group WhatsApp and have a webpage you can visit with all the latest event-related info.

What is the dress code?

We’re a casual crowd, wear what makes you feel your best and be prepared to be indoors and outdoors on any day, and to get your steps in! We’ll be hooking you up with Heroic gear, so don’t over-pack.

Will there be free time to explore on our own?

Yes, there will be some free time built into the schedule for you to explore Athens at your own pace or rest.

Is travel insurance required?

Travel insurance is not required but highly recommended to cover any unexpected situations such as medical emergencies or trip cancellations.

What languages will the training and tours be conducted in?

The training and tours will be conducted in English.

ITINERARY

WHAT TO EXPECT

November 04

Registration

Welcome Gathering With Brian

Small group guided tours of Acropolis Hill + Ancient Agora

Acropolis Hill

Lunch in Monastiraki Square (provided)

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Visit the Acropolyis Museum

Acropolyis Museum

Welcome Dinner (provided)

November 05

Panathenaic Stadium Tour

Panathenaic Stadium

Private event: Plato's Academy Park Picnic + Tour hosted by Donald Robertson (lunch provided)

Plato's Academy Park

November 06

Climb Mount Lycabettus Hill and get panoramic views of Athens

Mount Lycabettus Hill

ACTIVATION EXPERIENCE ENDS Workshop Instructors Only

Lunch (provided)

Workshop training: Welcome + Overview

November 07

Optional Breathwork / Yoga on the lawn/ AM group workout

Workshop Kickoff

Small group breakout/instruction

Lunch (provided)

Return to small group breakouts

Day Closeout

Optional evening visit to local quarry

November 08

Optional Breathwork / Yoga on the lawn/ AM group workout

Workshop Kickoff

Small group breakout/instruction

Lunch (provided)

Return to small group breakouts

Day Closeout

Optional visit to Temple of Apollo Zoster (30 min walk)

November 09

Optional Breathwork / Yoga on the lawn/ AM group workout

Workshop Kickoff

Small group breakout/conclusion

Lunch (provided)

Celebrate + Close

GALLERY

A TASTE OF WHAT'S TO COME

 

INTERESTED? SIGN UP FOR UPDATES!

AN INVITATION

LETTER FROM MICHAEL

Expand to Read

Heroes!!

Michael here, and I’m giddy goosebumps FIRED UP (🔥) because...

We’re gathering some of the most inspiring, passionate, impactful people to join us for an intimate, powerful, once-in-a-lifetime event: the Certified Heroic Workshop Instructor training and Athens Activation!

👉 Head here to apply today!

Note: This event is NOT “just” for Coaches or Workshop Instructors. It’s also for high-performers in all professions who are looking to take their personal and professional performance to the next level. AND for people who are FIRED UP about exploring Athens with legends. More on all of that in just a moment.

Applications will be approved on a rolling basis. If approved, we’ll send you the link to purchase your ticket and secure your spot!

Note3: Just want to join us for a 2.5-day Athens Activation Experience from Nov 4-6? Head here to grab your ticket for that.

Before we get to the AWESOMENESS that's in store for us (including custom, unable-to-get-anywhere-else guided experiences), let's chat about the...

Advanced Heroic Training

In May 2024, we introduced a brand new, in-person, intensive training to complement what we do in our scientifically validated, 300-day Heroic Coach program.

We called it the Certified Heroic Workshop Instructor training.

We gathered 100+ of our top Certified Heroic Coaches in Austin and trained them to lead world-class, life-changing experiences through Heroic Workshops in 100+ cities in 13+ countries, acting as Heroic Leaders in their local communities.

We knew that we wanted each of them to leave feeling more confident in themselves, connected to one another, and activated as that next best, Heroic version.

What we didn't know was just (!) how (!) powerful (!!!) of an impact this training would have on those in attendance.

Fun fact → The “Net Promoter Score” for this new training is 95! That’s really (REALLY!) good, and means that nearly every single person (!!!) who went through the training and gave us feedback said they are “EXTREMELY likely” to recommend you do it too!!!

Now...

That first Workshop Instructor Training event was a three-day experience held in Austin, Texas, with a list price of $4,999.

In Athens we're increasing it from three days to six and taking EVERYTHING to a whole 'nother level.

Which brings us to...

The Certified Heroic Workshop Instructor Training & Athens Activation

During this six-day, once-in-a-lifetime event, you will:

(a) Forge excellence and activate the next level of your Heroic potential through our most powerful condensed training yet, with twenty+ hours of large and small group training spread over six days.

“I have obtained many certifications before and even teach a certification course myself, but this event is unlike any other!” —Stephanie C

🙌

(b) Traverse 5,000 years of human civilization and the roots of ancient wisdom, walking and studying and moving from Theory to Practice to Mastery as a “warrior of the mind” (not a mere librarian) in the same places that Zeno founded Stoicism and that Socrates, Plato, and Aristotle all walked and taught and practiced.

“Connecting physically to the historical birthplace of Areté, where the seeds of Stoic thought were planted—that will be transformative!” —Ariel E

🏛️

(c) Increase your capacity to create revenue and impact by being trained on how to lead and deliver Heroic Workshops, with everything you need to fill seats (think marketing assets like photos, testimonials, copy, and inclusion in a Heroic promoted workshop calendar) facilitate transformation (exercises, slides, participant packets) and make money (strategic guidance, suggested pricing, etc.).

Plus, learn how to use Heroic Workshops as powerful lead-generation assets for your 1:1 or group Coaching / Consulting / Training business (if that’s your thing)!

"I have been both a participant and a trainer in many different business-oriented workshops over the past 50-some years of my working life. The Heroic Workshop Instructor Training is one of the most powerful business experiences I have ever encountered." — Scott M

🔥

(d) Be guided through Athens by world-leading modern-day Stoic philosophers: Brian Johnson and Donald Robertson (world-leading expert on Stoicism, author of How to Think Like a Roman Emperor, and founder of the Plato's Academy Centre), along with Heroic Head Coach Michael Balchan.

(e) Connect with other members of our community in a deeper way than ever before. Experience the training, experiential events, shared meals, and tons of small group interactions, in your personally assigned Heroic unit within the full group of up to 150 heroes.

“Get first-hand experience of the magic you can help to create in others! This may be the most important training to take you to the next level!” — Maggie G

🪄

(f) Become a part of a special group of our first wave of Local Leaders and Certified Heroic Workshop Instructors. Anyone who was in Heroic Coach — Class I or II knows how incredible this is!

(g) Be empowered with additional, ongoing support (from Heroic and your Heroic Coach + Workshop Instructor + Local Leader peers) to help you leverage and apply your training to CONTINUE increasing your revenue and impact over time as a foundational Heroic leader in your local community.

“The ability to do reps with other people who are in the trenches with you and being led by incredible facilitators was so valuable. I feel completely supported by the Heroic community and the team in my journey going forward as a Heroic Workshop Instructor.” — Debbie G

(h) Get some exclusive, next-level Heroic gear. 😎

🔥🔥🔥

It’s all happening in Athens, Greece.

November 4th-9th (Mon-Sat) 2024.

So…

Ready to activate the next phase of your Heroic potential with this once-in-a-lifetime opportunity?!

Head here to apply to join us in Athens!

Is This Event For Me?!

Well…

Let's revisit those incredible videos from above for the answer.

If you’re already an expert facilitator or coach or workshop instructor, the answer is… YES!

“Those who are expert facilitators or coaches or do their own workshops, it is going to be an absolutely fabulous and impactful experience for you to expand what you’re already doing. Even if you know a lot already, this will take you to a deeper and next level that’s actually sustainable. It is the blueprint to repeatedly come back to and sustain you over the course of your life.

Yes, it is a big commitment, but that’s where transformation comes from."


Andrea Wieland, PhD, MBA, OLY
Licensed Psychologist, 1996 Olympian, Founder of Winning Systems Psychology

Or…

Maybe you’re a new or aspiring Coach who is looking to get their business rocking.

Is this for you?!

YES!!!

"If you want to start your own coaching business, you will be given the tools you need to succeed. I came in here to really grow this coaching business that I have. After these three days I walked away with knowledge, the connections, and the tools I need to succeed.

Just take that next step. Speed is a force.”


Marlo Villanueva
Performance Coach, Class I Heroic Workshop Instructor

Or maybe you’re a rock-star professional (Investment Banker in Zurich, Partner in NYC, CEO in San Fran, etc.), and you’re looking for a cheat code for personal and professional development and mental performance mastery.

Is this for you?!

YES!!! (!!!)

“Literally a cheat code for personal and professional development and mental performance mastery.

I wanted to be able to grow my practice and learn some new tools and strategies. I got so sooo much more than I bargained for, in terms of my own personal development and moving forward with the growth of my business as well.

My experience was absolutely incredible, and quite honestly, life-changing.”


Gina Karnišovas
Certified Mental Performance Coach and Licensed Counselor

Again…

Are you ready to increase your capacity to influence change at a local level, expanding your impact (and income!) as a leader in your community and industry?

While also experiencing transformational personal and professional development and a once-in-a-lifetime Philosopher’s Experience in Athens, Greece?

Head here to apply for the Certified Heroic Workshop Instructor training and Athens Activation!

Just imagine yourself…

Just imagine yourself…

Feeling more confident than you’ve ever been.

Taking the next steps to create the life and business and impact that you know you’re capable of creating.

Physically and metaphorically.

You’re standing in awe at the foot of the Acropolis, the cradle of Western civilization.

You ascend the ancient steps to the Parthenon, the epitome of classical architecture, with its towering columns and intricate sculptures.

You marvel at the Temple of Athena Nike, dedicated to the goddess of wisdom and victory, and the Erechtheion, with its iconic Caryatids – the beautiful statues of maidens that support its porch (side note, seeing the carved detail of these up close in the Acropolis Museum literally took my breath away!).

Target swipe “appreciate beauty”, target swipe “find wonder and awe”. 🎯


You’re meandering through the narrow streets of Plaka, the oldest and most charming neighborhood in Athens, passing colorful houses, bustling markets, and cozy cafes.

You’re on a private guided tour exploring Plato’s Academy with Donald Robertson (world-leading expert on Stoicism, author of How to Think Like a Roman Emperor, and founder of the Plato's Academy Centre).

You’re strolling through the VERY GROUNDS where Plato taught and Aristotle studied philosophy?! 🤯

And being a STUDENT of their teachings thousands of years later, in that exact same place.


You’ll also explore the Ancient Agora, the heart of ancient Athenian public life and walk the EXACT same paths where Socrates discussed virtue, wisdom, and the art of living a good life.

Along the way you’ll see the Stoa Poikile, the Painted Porch, where Zeno of Citium taught Stoicism.


You’ll hike up Mount Lycabettus, and swipe your "10,000 steps" target to a panoramic view of the city that stretches all the way to the Aegean Sea.


Taking the knowledge and tools and transformation you’ll experience in our Heroic Workshop Instructor training and implanting them deeply into your being with visceral, embodied experiences.

Then leaving Athens and returning home transformed, and ready to work to transform your local community.

So…

Are you in?!

Apply to Join Today!

The investment for this integrated six-day Heroic Workshop Training and Philosopher’s Experience in Athens is $6,999 USD. (Note: this investment does not include travel or accommodation.)

Of course, because we’re us, and (1) we know how special (and powerful!) this event is going to be, and (2) we're already feeling the ripples of impact spreading to create a flourishing world, and (3) we want to make it an easy “YES!!!” for you if you’re excited to join, and (4) you know we love practicing “Speed is a force!”…

Two- and three-month split-pay options are available as well!

And, as shared above TOTAL number of tickets sold will be capped at 150 people!

Go here to apply now. We’ll be ready to evaluate applications quickly so that if you’re approved, you receive an invite to checkout shortly thereafter.

And since we’re talking numbers, if you leave the training with your Certification and you then go lead…

  • 47 people through a three-hour workshop for $150 each = $7,050. (234 people = $35,100)
  • 14 people through a weekend workshop for $500 each = $7,000. (70 people = $35,000)
  • A single corporate training event = $5,00 to $10,000 to $35,000 to…

Note: That could be YOU!!! 👆

GOOSEBUMPS!!!

!!!

Before we wrap this up, a couple more important notes.

First: We’re committed to making sure that every Heroic workshop, hosted anywhere in the world, delivers a consistent, life-changing, world-class experience, one that positively impacts those who attend and spreads Heroic ripples throughout that community and towards 51 | 2051.

As such…

NOT everyone who joins the training is guaranteed to earn a Certification. You will be evaluated and required to successfully demonstrate your capacity to lead powerful, Heroic events.

Additionally, ONLY those people who have attended a Certified Heroic Workshop Instructor training event and earned their Certification will be permitted to lead Heroic branded workshops.

Now…

If you receive an invitation to join us, that means we believe that YOU are capable of meeting (or exceeding!) those standards.

But you must still earn it! 🤠

So…

Are you ready to increase your capacity to influence change at a local level, expanding your impact (and income!) by leading life-changing experiences as a Heroic Workshop Instructor?

While also experiencing transformational personal and professional development and a once-in-a-lifetime Philosopher’s Experience in Athens, Greece?

Head here to apply for the Certified Heroic Workshop Instructor training and Athens Activation!

Can’t wait to see you in Athens.

Day 1!

All in!!!

Let’s goooooo!!!

Michael and Team Heroic