master yourself.
coach Others.
Change the World.
Learn how to build a purpose-driven practice that changes lives — starting with your own.
Scientifically proven. Life-changing. Impactful.
See if you’re ready to lead.
Take the free coaching Quiz
- master yourself
- coach others
- change the world
- master yourself
- coach others
- change the world
- master yourself
- coach others
- change the world
- master yourself
- coach others
- change the world
- master yourself
- coach others
- change the world
Your proven path to becoming a coach
Join the Live Webinar
Learn How to Coach the Heroic Way — Live with Michael Balchan
Once you know your Coaching Archetype, your next step is joining our free live webinar with Heroic CEO & Head Coach, Michael Balchan.
In this 60-minute experience, you’ll learn the exact system that’s trained 10,000+ coaches across 100+ countries — and how to apply it in your own life, practice, and business.
Walk away with practical tools, proven frameworks, and clarity on how to become a Certified Heroic Coach.
Reserve Your Seat
The World Needs Coaches Who Live What They Teach
The world doesn’t just need more information. It needs more inspiration turned into action — guided by coaches who embody wisdom, discipline, love, and courage.
That’s why we built Heroic Coach — a scientifically proven system for helping people master the fundamentals of Energy, Work, and Love.
When you train as a Heroic Coach, you don’t just learn to teach the system. You become the system — modeling what it means to live Heroically and guiding others to do the same.
FIND OUT HOW YOU’RE WIRED TO LEAD
A Proven System for Human Flourishing.
The Heroic Coach Certification is a rigorous, transformational training that blends ancient wisdom, modern behavioral science, and real-world application. You’ll learn to:
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Master Personal ExcellenceForge habits that strengthen your body, mind, and soul. Build the discipline, energy, and confidence to live Heroically—moment to moment to moment. |
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Develop Coaching ExcellenceApply Heroic’s scientifically proven framework to help others flourish. Gain the tools, structure, and confidence to coach individuals and teams through deep transformation. |
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Achieve Coaching ProsperityBuild a purpose-driven coaching practice that aligns service, meaning, and financial sustainability. Integrate Heroic into your work, business, or leadership to expand your impact and create a flourishing life. |
- master yourself
- coach others
- change the world
- master yourself
- coach others
- change the world
- master yourself
- coach others
- change the world
- master yourself
- coach others
- change the world
- master yourself
- coach others
- change the world
Learn From the Leaders of the Movement.
Brian Johnson
Founder & Philosopher in Residence
Philosopher, teacher, and author of Areté. Creator of the Heroic framework, distilling ancient wisdom and modern science into practical tools for living and coaching with excellence.
Michael Balchan
CEO & Head Coach, Heroic
Harvard-trained behavioral economist and performance coach, Michael leads the Heroic Coach Certification—helping participants operationalize virtue and mastery in every aspect of life.
Alexandra Johnson
Co-Founder & Chief Goddess Officer
Former Division I Hall of Fame volleyball player, health coach, and creator of Rock Your Goddess Life, Alexandra integrates mindfulness, presence, and feminine strength—teaching how to coach with love, empathy, and connection.
Guest Faculty
World-Class Experts & Practitioners
Learn from luminaries such as Phil Stutz, Tal Ben-Shahar, Sonja Lyubomirsky, Donald Robertson, and others — blending elite performance, psychology, and philosophy into a unified system for change.
Heroic Coach gives you the science, structure, and soul to lead with excellence.
You’ll learn how to:
- Build daily disciplines that drive performance and purpose.
- Integrate wisdom, science, and service into every part of life.
- Coach individuals and teams through transformation with clarity and confidence.
- Lead others to live Heroically—moment to moment to moment.
This is coaching at its highest level — grounded in evidence, inspired by wisdom, and designed for mastery.
Learn the Science of Heroic Coaching
WATCH THE FREE MASTERCLASS
A Proven Program.
A Global Community.
More than 10,000 coaches from over 100 countries have joined Heroic Coach — creating ripple effects of excellence and well-being across families, schools, businesses, and communities.
They’re not just coaching others to live better. They’re living better themselves.
Become a Certified Heroic Coach
Real Coaches. Real Transformation.
"My business revenue has doubled this year without burnout."
"I used to work 24-hour days for multiple days to keep up. Now I have routines that help my energy, greater focus for my clients and I’m more present for my family and friends. Most importantly, I have learned to show up every day and make every minute the best possible. There truly isn’t anyone who wouldn’t be impacted by this course."
- Denise Lemmon
"Enlightening, challenging and inspiring, the program over-delivered on value!"
“The Heroic Coach program has been one of the most life transformative experiences I’ve ever undertaken. Enlightening, challenging and inspiring, the program over-delivered on value! Thank you, thank you, thank you, Brian, Michael and the rest of the Heroic team."
– Josh Howell
Founder of WebGeek & Developer, Coach Class I
Help 51% of Humanity Flourish by 2051.
Heroic Coach isn’t just a program. It’s a movement — built on the belief that when we master ourselves and help others do the same, we change the world.
Every Certified Heroic Coach becomes a multiplier of good — teaching people everywhere to live with purpose, presence, and power.
The world needs more coaches. Heroic Coach is how we train them — scientifically, soulfully, and Heroically.
Become a Certified Heroic Coach
workshop training
BECOME A COACH
